URU Design is a Danish company with a global outreach that was established in 2013. We appreciate diversity and individuality. We believe that creative design can feature diversity and allow expression of individuality. URU Design delivers Danish design, combined with innovation and high quality, acting socially and environmentally responsible.
Our first product SOLOSOCKS™, a sustainable solution to sock waste, combines these 3 aspects. A pack of SOLOSOCKS™ contains 5 single socks, made of organic cotton, that are designed to mix and match. This solves the problem of pairing socks, and whenever a sock is damaged or lost, you don’t need to throw out the other. The recyclable packaging contains no plastic or waste, and is transformed into a storage box. This means that it is a no-waste product.