LIMELIGHT: HOW TO NAVIGATE IN MUSIC STREAMING AS AN INDEPENDENT ARTIST

LIMELIGHT: HOW TO NAVIGATE IN MUSIC STREAMING AS AN INDEPENDENT ARTIST

Music streaming has revolutionized the music industry. As a result of this, CD sales has declined every year since the launch of Spotify – October 2008. Not many people know this, but in fact TDC was the first-mover in the era of music streaming. They launched TDC Play in March 2008 – more than 6 months before Spotify. TDC made the costly mistake of only making TDC Play available to their own customers only.

Since 2008, music streaming has been made available all around the world, and the main players in the market are Spotify, Apple Music, Tidal, Deezer, Pandora and Napster.

The above-mentioned platforms works for the well-established artists, who are signed on major (Sony, Warner and Universal) and large record labels. It’s a completely different story for the unsigned independent artist. They will most likely never get exposure on these platforms, as the influential charts are owned by the record labels, and they only push the exposure forward on their own artists. If they somehow gain exposure, the payment per stream is nowhere near the level of the established artists payment.

Source: https://www.digitalmusicnews.com/2017/07/24/what-streaming-music-services-pay-updated-for-2017/

As an alternative to the aforementioned music services, the independent artist can upload their music to Soundcloud. Contrary to the other platforms above, it is free to upload on Soundcloud, but here the artist will not get paid at all, and the problem with lack of exposure is even more significant in this case. Because of an inefficient matching-algorithm and too much unsorted music, it is almost impossible for a relevant listener to stumble upon like-minded music. Soundcloud has evolved into a big mess of sound in various verifications (upcoming music, snippets of famous songs, podcasts etc.).

Limelight is the solution
It is really a struggle for the up-and-coming artist to get a breakthrough, and talent is definitely not enough today. You need connections, money and a marketing plan to gain a following. Limelight will change that! It’s a platform with a strong focus on the undiscovered talent and the ease of finding up-and-coming music from the underground environment.

Because Limelight’s unique matching-algorithm intuitively learns your music taste, you will be matched up with relevant artists through your very own personal radio (picture). Here you don’t need any knowledge about the underground scene to begin discovering. It’s as easy as one click (play) to start your journey of discovery. The music finds you, and not the other way around.

Why choose Limelight as an artist? (read more – Danish)

1. LISTENER FANBASE
The artist is guaranteed to be heard by a relevant audience with preferences towards their genre.
2. STATISTICS ON LISTENERS
The artist will learn about their listeners through Limelight, as we provide them with extensive data feedback – free of charge.
3. GET SIGNED AND BOOKED
The record labels and booking agencies scout talent through Limelight’s data.
4. GET PAID FOR STREAMS
KODA-members will get paid for streams on Limelight.

Limelight is for every kind of up-and-coming artist. To insure the quality on the platform, we simply trust the listeners’ ear. If the listeners ‘upvote’ a track it will be exposed to more likeminded listeners, and if they primarily ‘downvote’ a track it will be exposed less.

If you’re and up-and-coming artist, upload your music on Limelight’s website now, and be ready on the platform when the app is launched for the listeners in the beginning of 2018.

MEET THE STARTUP: LIMELIGHT MUSIC

MEET THE STARTUP: LIMELIGHT MUSIC

Limelight Music is the music streaming app for discovering new music. We focus exclusively on up-and-coming artists. The goal of the Limelight platform is to create an environment that ensures that you actually get discovered as a talented artist.

Limelight Music will make it easier for musicians and listeners to find each other – our algorithm automatically pairs them based on the listener’s music taste.

 

Why are we doing this?

We’re aiming for bringing the power back to the listeners. We do not believe record labels should control what people should listen to. Therefore, we are making a democratic platform where the listener’s’ opinion entirely controls what’s “trending” on the platform.

We have experienced multiple artists struggle with being heard and discovered. It does not happen today for the simple reason that the relevant listeners are not automatically directed to upcoming music on platforms such as Soundcloud and Spotify.

This is why we took it upon ourselves to create a platform where listeners can easily be exposed to up-and-coming music that matches their tastes. The app learns the listener’s music taste, and then pairs listeners with relevant artists. With just one click, a listener on Limelight can discover the next major breakthrough artists. The app is free and without annoying ads.

 

Call for artist uploads!

While we’re working on developing the app for the listeners, we have already opened for artists to upload their tracks on the website. It’s completely free and you keep all of the rights to your music. Read more about the many perks of uploading to Limelight here. If you’re a music lover and wants to give back to music community by using Limelight – give us a like and follow on Facebook and Instagram, where we’ll update you all on app progress, festivals and exciting artists to look out for.

 

The team

The Limelight team consists of 9 people from the IT University of Copenhagen, RUC, a former student from Den Rytmiske Højskole and Aalborg University. The company was founded in the summer of 2016.

Meet Limelight Music at CBS Entrepreneurial Day 2017!

THREE ENGINEERS CREATING AWARENESS OF VISUAL IMPAIRMENT

BALLAST CPH: THREE ENGINEERS CREATING AWARENESS OF VISUAL IMPAIRMENT

Written by: Margrethe Løkkegaard

Ballast CPH became a thing when the three engineers Christine Svensson, Helle Vedø and Michala Mathiesen finished their master’s degree in Sustainable Design from AAU CPH in 2016. The dream is to create awareness of what it means to live with a visual impairment and from that improve the way of designing cities, websites and products.

The three engineers have worked with several tools to help people understand what a life with visual impairment can look like. One of the tools is the Perspectacles simulation goggles where one goggle can simulate endless kinds of visual impairment due to the design of the goggle which includes exchangeable vision filters.

The Perspectacles are also a part of the board game Perspectacles – The Game, that the three women have developed. The game is a teaching game and has two rounds. In the first round the participant is placed in the shoes of a person with a visual impairment – and has to go through different activities while wearing the simulation goggles. In the second round the roles change and the same participant now has to put himself in the shoes of e.g. a relative or a co-worker. The game results in better understanding, improvement ideas, as well as it provides knowledge on the most common eye diseases and their consequences.

Creating the start-up, Ballast CPH, was the direct outcome of the three engineers’ master thesis, which focused on how to explain visual impairment in the best way possible. In the beginning of the thesis project the idea was to focus on designing for blind people,but quickly Christine, Helle, and Michala found out that the amount of completely blind people in Denmark was low. Nevertheless they found that there was a lot of people living with different degrees of visual impairment that found it difficult to make their surroundings understand what their eye condition meant for them in their day-to-day lives.

Christine, Helle, and Michala then decided to find a solution, thus this resulted in making the Perspectacles simulation goggles as a communication tool for both private people as well as sight professionals.

Currently, a year after they finished their thesis, Ballast CPH has customers in Denmark, Germany, Portugal and Rumania, and are now working on pairing the Perspectacles with Augmented Reality.

ENCOURAGING COLLABORATION ACROSS UNIVERSITIES

ENCOURAGING COLLABORATION ACROSS UNIVERSITIES

 

CBS Entrepreneurial Day, although hosted by CBS, is an inclusive networking event. Students from all academic institutions are invited. That means that we happily welcome student startups from the IT University and Copenhagen University. Representing the IT University, the startup Clockwork Trader wants to simplify the trading process. Limelight Music wants to connect you with tailor made new music picks just for you. From Copenhagen University, we have Ballast CPH who have designed their own vision simulation goggles. Also from Copenhagen University, Syngja’s concept is cricket enriched shots. These ideas put the full range of startup ideas on display. The sky is the limit for where your mind can take you when you get inspired to do something and are willing to work to realize your vision.

These participants bring their own knowledge, expertise and bright ideas to CBS Entrepreneurial Day, and we could not be more thrilled to have them. We look forward to the networking, interaction, and exchange of experiences as a cornerstone of the day. We are looking for connections to be made that will foster future collaborations and spark ideas that can lead to the action going forward.

The students from the IT University and Copenhagen University, much like the CBS students have their own unique take on learning and we want to encourage potential collaboration across academic backgrounds. We feel having such a full spectrum of students makes the day even more exciting.

We will be welcoming all the talented student startups on September 28th for CBS Entrepreneurial Day.

The story about Lasse and the Perspectacles

The story about Lasse and the Perspectacles

Lasse Larsson has an impaired vision which for some people can be difficult to understand. But thanks to the Perspectacles his classmates and teacher can now relate to him.

Written by: Margrethe Løkkegaard

23 year old Lasse Larsson’s sight is not very good. In his everyday life this implicates him having difficulties reading the blackboard in school, and having to listen to his school books instead of reading them.

Lasse’s left eye is 6/60 and his right is 3/60. Translated this means that when a normally sighted person can see a cat 60 meters away, the cat has to be only three and six meters away from Lasse in order for him to see it.

And even though you understand that his sight is not very good, it can be difficult to comprehend since you have never tried it yourself. The decreased sense of vision brings along some everyday challenges which for Lasse can be to meet new people – both when meeting a new friend, but also when asking for directions, Lasse elaborates:
– If I ask a person at the train station if this train stops at Høje Taastrup, most people get surprised at first. They must be thinking “the monitor is right there, why doesn’t he just look at that?” until they realise that I can’t see. Then they for the most part are very helpful – and sometimes curios.

The perspectacles shows a new way to see

Lasse is always open when it comes to talking about his sight and this showed when he started school.
– I started telling my classmates and teacher that my sight isn’t good so if I asked more times about something, it was simply because I could not see the blackboard, Lasse says.

Then as a part of being closely involved in the development of the Perspectacles simulation goggles Lasse got the chance to show his teacher and classmates how his reality looks. The goggles are a low-tech solution and have a vision filter that can be changed to simulate the different kinds of visual impairment, everything from tunnel vision to a decreased vision like Lasse’s.

Lasse took his teacher for a walk in Roskilde while she was wearing the Perspectacles, showing her how his world looks and how he navigates through town.

– My teacher tried the goggles and we began walking down to the busses. This way I showed my teacher which challenges I meet everyday – like what colour is the pedestrian

traffic light and which number does this bus have? These things can be challenging for me, describes Lasse.

The goggles helped understanding

The Perspectacles was very helpful to gain a mutual understanding of what Lasse experiences every day and Lasse’s teacher could now plan the lessons with a better understanding of what he needed.

– The walk in Roskilde gave my teacher a whole new perspective, as she said “now I understand why Lasse reacts in the way that he does”. For example my teacher said to me, “Earlier I thought that the reason you never waved back at me, when I waved from my car, was because you were mad or annoyed with me. But because of the goggles I understand that you just couldn’t see me”, Lasse says and explains that his teacher also after the experience with the Perspectacles finally understood the value of a good photocopy with no blurred text.

The Ballast CPH team will work on a Augmented Reality-version of the Perspectacles during the fall.

MEET THE STARTUP: CLOCKWORK TRADER

MEET THE STARTUP: CLOCKWORK TRADER

 

Co-founder Samy Tessier

I actually had the idea to create this company whilst at work with my current employer: what’s stopping people from investing in the global markets with Bitcoin? I rang up Julien a few months later, and that’s how Clockwork Trading came to be. Now, we’re adding people to our team and gathering interest from the markets we wish to target, so things are looking very promising! More than anything, we’re searching for a solid client base that could exploit the future that is in cryptocurrencies. We’ll be launching our Beta testing at this event, so we’re hoping they will be some interest for such a niche market.

Co-founder Juien Protain

My name is Julien and I’m am the co-founder of Clockwork Trading. I am a third semester student in Global Business Informatics at the It-University. I have for many years been interested in finance and in how

it binds the world together. More recently I became aware of cryptocurrencies which are fascinating technologically because of their global reach which they approach in a decentralized manner. My motivation at Clockwork Trading is based on the idea of applying cryptocurrencies to global finance.

This startup is relevant to my studies, and often I understand theoretical concepts through real-life examples that I experienced through Clockwork. Another advantage is the reverse effect, as my studies also help me understand how to develop a product and how to approach the market.

Meet the team behind Clockwork Trader at CBS Entrepreneurial Day 2017!

VEJRHØJ: OUR BEST ADVICE ON CROWDFUNDING

OUR BEST ADVICE ON CROWDFUNDING

by Janus Aarup and Fritz Pelzl, VEJRHØJ

In 2015 we funded our first collection of wood and steel watches on the crowdfunding site
Kickstarter. We raised about USD 100,000 in 30 days, though we did not know much about crowdfunding and primarily relied on word of mouth advertising and PR. We gained some good knowledge throughout the campaign and have since been in contact with many other crowdfunders. Hopefully, we can use this expertise when launching our next campaign in September 😉 

Here are some basic tips we´d like to share:

A SIMPLE & EASY TO COMPREHEND REWARD SYSTEM

When designing your reward-system make sure it is easy to understand for your backers. Many campaigns create reward structures that are way too complicated for backers to comprehend. Also, you will need to create some “urgency” in the reward structure in order to create an incentive to back your project right away instead of waiting.

 

THE VIDEO

The video is a core element for potential backers’ purchasing decision. However, you will most likely have to make a compromise here as professionally produced videos are not really a bargain. Good for you if you can rely on friends or family to support.

We recommend you to follow a clear script and focus on the message you want to convey. Depending on your product you´ll have to decide if a technical or lifestyle oriented presentation is more appropriate. As far as our experience goes a length of 1 – 3 minutes works best. You might want to think about investing some money in a professional sound design. Finally, we encourage you to speak the video yourself. This – in contrast to professional and/or native speakers – gives the most authentic impression and it will also go easy on your budget. Your video should end with a call-to-action to your backers.

 

MARKETING AND PURCHASE DECISION

Very successful crowdfunding campaigns have always come along with massive marketing support. Word of mouth might be highly effective, but competences with regards to Facebook’s advertising system is essential. While this knowledge is easy accessible, the data sets to build on are not. A lot of backers, especially in niches, are serial backers, that are not easy to target without further help. Specialized crowdfunding agencies offer Facebook and Google ad services and if you look at their track records their results are quite impressive.

Besides that, we think that a careful and trustworthy campaign design makes quite a difference. We have seen many campaigns without regular updates, FAQs or poorly designed information supply. A crowdfunding project always implies a certain risk for supporters. Therefore, it´s vital to follow an open information policy, present yourself as trustworthy and address as many concerns as possible beforehand. Backers appreciate transparency.

Another powerful tool is social proofing. You may include all kinds of reliable feedback starting from customer opinions up to blogs or magazines writing about your project on your campaign wall.

 

HANDLING THE AFTERMATH

You have successfully been funded? Congratulations, but you have a big hurdle ahead! Shortly, you will have to send out hundreds of products in a scarce period of time, file custom papers for delivery in countries around the globe with dissimilar address systems. And please don’t underestimate the cost for shipping a package to Indonesia.

Simultaneously, you will have to keep track of backers who are asking for a different model or another quantity than they originally backed for. Kickstarter does not come with a backend, where you can make updates or changes to customer purchases after that the campaign has ended. A possible solution is to accept extra orders through your website or use a service such as backerkit, which provides an extended backend.

 

We will kick-off our next watch collection with a new crowdfunding campaign end of September.

Keep updated at:  

Web        www.vejrhoj.com
Instagram  www.instagram.com/vejrhoj

Facebook   www.facebook.com/vejrhojdanmark

Janus and Fritz

 

 

 

 

 

 

EVERY CLOUD HAS A SILVER LINING

EVERY CLOUD HAS A SILVER LINING

That day I remember as it was today. It was typical Danish Monday in November. Rainy, dark, faded and I was on my way to work. Not a fancy situation, right?

At that time, I was working in a sushi restaurant. Some might think that it is not so bad position to be a ‘’sushi chef’’ preparing luxury looking food for wealthy people but the problem is, that I was dishwasher, which pretty much means – scum for everything.

In that rainy Monday I was hungry, waiting for my train, thinking about the food that I am going to buy before work. I was already late so I had to choose fast-food, but at that time I was quite in a ‘’good shape’’ (still am :D) and I didn’t want to eat a junk food. On the other hand I knew, that only apple or banana won’t full me enough. Then the dots in my head got connected: (on my way to work) Sushi – (I was already late) Fast – (Good shape) Healthy = FRUIT SUSHI.

At that moment, I forgot about hungriness and started google some information about this hybrid idea. I found a video with some Japanese granny rolling fruit to the rice but not any other mark about it. I said that to my friend Jiri and he actually liked it. Our first attempts didn’t look so fancy as you can see, but we didn’t loose the enthusiasm and kept going. Currently we are cruising around Copenhagen with our food bike, making frushi for different kinds of parties, events, graduations and attending start-up events because our long-term goal is to open a chain of frushi ‘’fast-food’’ restaurants. Nowadays I am not working at the sushi restaurant anymore but without this experience, I would have never even think about sushi in connection with fruit.

Every cloud has a silver lining.

Meet FRUSHI at CBS Entrepreneurial Day 2017!

 

  

 

 

 

 

 

 

 

WHAT’S IT LIKE TO BE A STUDENT ENTREPRENEUR?

WHAT’S IT LIKE TO BE A STUDENT ENTREPRENEUR? 

By: Jiri Vacek, FRUSHI

Sometimes they say that our generation (also known as millennials) is a generation that is sometimes very restrained in terms of productivity and hard work. We got used to the convenience of the Internet and all its benefits that comes with it such as home-office, working while travelling etc. All of these benefits sound great until one has to perform.

As I have discovered during the time I started my own business, it is 24/7 responsibility because no one else will take care about certain things apart from you. Even more hard it becomes when you are a student and you have to combine all your responsibilities together. As we are in a food industry business, it requires a lot of work since buying the ingredients, making the FRUSHI, taking our bike and look for an ideal place that would be the most suitable for the particular day. Sometimes it is very hard to balance all of the activities that are needed in order to study and keep the business running.

In my opinion, what one needs is a well-structured plan, that personally helped me very much. As I am a structured person that needs to have everything scheduled it was vital for me to write things down and build the well-needed self discipline in order to keep up.

However, there is certain need of reasonable thinking and prioritizing needs to work as well. Sometimes it is not possible to make both things work at the same time and that’s the hard time when we have to decide what will we focus on.

In order to sum up, I would say that the most important thing when running a business while studying is to be focused on the long-term goal and be persistent. Sometimes it is very difficult but at the very end of the day, sit down and enjoy the feeling of the productive work done.