Find your next job – Join CBS Entrepreneurial Day 2019!

Do you want to work in a field relevant to your study? Why not jump right into a job or internship where you experience what you’ll end up working with? Come to CBS Entrepreneurial Day and connect with your next employer.

This year, the theme of Entrepreneurial Day is #SDGsInBusiness. Learn how others have used the UN Sustainable Development Goals at their companies to get inspired for your own future SDG career.

Experience the Entrepreneurial Day Treasure Hunt where you’ll hunt internships in different startups. Kick your entrepreneurial game up a gear, by complementing your studies with work experience in a startup setting or network with a corporate for a chance to gain large-company experience.

Join CBS Entrepreneurial Day and show them what you have to offer. Good luck!

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CBS Entrepreneurial Day 2019 – SDG’s in Danish student startups


On September 26th, more than 5.000 students, entrepreneurs, researches, business professionals, investors, speakers, and like-minded people will join the biggest student startup event in the Nordic region, CBS Entrepreneurial Day.

Since 2015 the event has brought together more than 17.000 entrepreneurial spirits to share knowledge, network and inspiration within the Danish startup ecosystem.

This year’s CBS Entrepreneurial Day focuses on the innovative power of student startups when showcasing best practices of how entrepreneurs combine working with UN’s Sustainable Development Goals while running an economically thriving business: #SDGsInBusiness.

Explore the business opportunities in the SDG’s when established entrepreneurs tell their rocket stories. Take a walk down the SDG-Valley of student startups and discover your future opening within the SDG’s in student-entrepreneurship, or go hunting investments.

The event is free and open to anyone fascinated by sustainable innovation and entrepreneurship. Get on the green path and be a part of a more sustainable future! 

The event is hosted by Copenhagen School of Entrepreneurship (CSE), the unit for applied entrepreneurship at Copenhagen Business School, with great support from our loyal sponsors and partners.




My name is Peter Schou Petersen. In September 2017, I began my master’s degree in International Business Communication at Copenhagen Business School. In the very same month, I founded my company SearchZoo, a digital marketing agency.

Prior to launching my company, I was not much of a networker. Boy, did I change.

The different hats a sole founder have to put on

Being a sole founder is comparable to writing your bachelor’s assignment on your own. There are several reasons why it is recommendable to have a partner. Knowledge sharing, support, and being a part of a team are some of them.

As a sole founder, you have to put on different hats. Distributing tasks isn’t an option at this stage, why it’s up to you to pull up your bootstraps, crack your knuckles, and do what needs to be done.

Thus, you are running accounting, sales, operations, marketing and more at the same time. Some of these tasks you will find interesting and funny, and some just the opposite. Likely, you will face failures and successes in most of them. You learn from this, step out of your comfort zone, and grow.

That is what I did.

Talk with anyone about anything

Getting used to continue stepping out of your comfort zone, you increasingly interact and reach out to new potential business partners. It can be done through e.g. LinkedIn, Twitter, voluntary associations, work-related networks, and personal relations.

SearchZoo is a B2B-company, why I engage with different clients across different industries with different priorities, though the target group is small and medium-sized businesses. 2 clients are never alike. For this reason, I must be able to adapt my approach to each individual client.

Adapting language, directness and structure are vital. With some clients, you must be patient and establish trust as decision-making processes are slower, e.g. when engaging with a municipality. With other clients, you can reveal your intentions, e.g. when engaging with a partnering agency or an open-minded dentist.

Eventually, you learn how to put yourself in another person’s shoes. Be that C-level or not.

Put yourself in their shoes

The pay-offs of learning how to put yourself in another person’s shoes are truly worth it. If you can relate to people, it is easier for you to understand their reality and eventually do business with them. You become likeable in the eyes of other people – and why not? You just seem to understand them!

Personally, I have found that being genuine, an active listener, and helping people to help you, will take you a long way. If you are able not only relate to other people but also create a scenario beneficial for both parties, you will have improved your networking capabilities and also started to reap the fruits of just these capabilities. Good for you!

Thus, the importance of continuously improving your networking capabilities cannot be overrated. So, put yourself out there! And moreover, feel free to reach out to me through our website or connect with me on LinkedIn 😉


Let Leg: Why work in a startup while studying?


Let Leg helps schools initiate fun games and physical activities in order to create a more stimulating education for the children.

My name is Micki Kold Nagel and founded Let Leg in February 2015 – 6 months before I began studying Business Administration and Psychology at CBS.

Let Leg helps schools initiate fun games and physical activities in order to create a more stimulating education for the children.

Founding or working in a startup is unknown territory for many students so in this blog I will try to explain why I think it is a good idea – and why it’s not as hard as you may think.

Low financial risk
Many people I have met believe founding a company is expensive and full of risks – for me, it wasn’t. I got my first customer before I had spent 5.000 DKK. I tested my idea at the school where I was employed as a substitute teacher. They gave me valuable feedback for months, which changed my idea so many times I can’t remember. So my advice – if you have an idea – is to go out and test it on your ‘ideal customer’ in the cheapest possible way. You’ll get valuable feedback on your idea for very little money, which will help you decide if you should proceed.

More relevant than you (may) think
This one is more relevant if you’re thinking about taking a job in a startup. I have encountered the pressure for a ‘relevant job’ numerous times during my studies. If you were studying my degree the best thing to do was to get a job in an HR-department – and if you could get one in a famous company that would be even better. However, working in a startup will give you so much more in my opinion (to be fair, I never tried the alternative myself). In a startup, I believe you get a much broader business understanding because you are faced with problems regarding all aspects of a business. Even though you are not a founder you are sure to be working very closely with them on a daily basis and will most likely get involved in big decisions that large organisations would deal with in their boardrooms 10.000 miles away from your student-helper-desk.

Great fun
I won’t lie, working in a startup requires a big time-investment and you will probably earn less than if you had a student job in a larger organisation – but it’s worth it. It is a lot of fun and you will meet a lot of passionate people that also like to think outside the box.


Follow Let Leg on Social Media!

Milestone Systems: Why Copenhagen is a Great Place to Work


Probably the best startup community in the world!

By President & CEO Lars Thinggaard, Milestone Systems

 He loved science. He had a global mindset. And some claim he was the first hipster in the world. Sound familiar? With a well-meaning risk of labelling, this could be a description of a typical startup guy or girl of today. But the person I’m referring to was born in 1811 and 36 years later, he established a micro-brewery in Copenhagen. And he was way ahead of his time. Of course, I’m talking about J.C. Jacobsen, the founder of Carlsberg Breweries. What J.C. Jacobsen did, including his struggles and endeavours, are not far from what modern startups face today. Copenhagen can pride itself on being the cradle of numerous entrepreneurs throughout time, J.C. Jacobsen being only one of many. And to this day, Copenhagen, perhaps more than ever, is the ideal place to start up a company.

First of all, Copenhagen hosts a unique startup community with a strong focus on entrepreneurship and innovation. Copenhagen School of Entrepreneurship (CSE) is a great example with about 200 startups that benefit from CSE’s ambition to develop an entrepreneurial culture and help startups turn ideas into successful businesses. Siteimprove and Trustpilot are great examples of Danish startups that turned into global successes while keeping their headquarters in Copenhagen. Even Milestone Systems was a startup only 20 years ago, and today we employ more than 700 people across the globe and are a global leader in our field. And we still run our business out of Denmark – and with high ambitions to accelerate our innovation with currently 175 job openings.

So why is it that the success rate for Danish startups seems strong? I believe it has to do with our unique Scandinavian management style including a focus on work/life balance. I practice it myself and it works. Scandinavian management style is about inclusiveness and a focus on goals and values rather than the chain of command. At Milestone Systems, this approach has helped create a work environment where young, talented people from more than 40 countries thrive and where innovation and entrepreneurship are paramount. Another important reason why I think Copenhagen, and generally Denmark, is the right place to start up a business, is our unique work/life balance. Our level of ambition is high, but we understand that there is more to business and life than being optimized for business.

In 1876, J.C. Jacobsen established the Carlsberg Foundation, to ensure that the brewery continued its operation based on high-quality products and innovation. Also, to this day, the foundation supports research within natural science, social science and arts. Truly forward-looking and ahead of time. Just like any startup today. And just like J.C. Jacobsen supported his contemporaries, it is imperative that we support the modern startup community.

President & CEO Milestone Systems, Lars Thinggaard

I look forward to talking more about entrepreneurship and how to support our startups at the CBS Entrepreneurial Day in September.


Milestone Systems: How to stay entrepreneurial


Meet Subhi, Business Developer, Market Intelligence, at Milestone Systems, in CBS Entrepreneurial Day


Why Milestone is a great place to start your career.

By President & CEO Milestone Systems, Lars Thinggaard

25 years ago, friends of mine and myself had a grand idea about changing the world, well, at least the world within market analysis and data. So, we decided to disrupt this market by establishing our very own company. It went well and in the following years, I started a few more companies, all of which were successful but one. I dare say that the company, I’ve now been involved in for 20 years, is the most successful of them all. We’re the global number 1 in our industry, and today we employ more than 700 people around the world, and we’re looking for more! You may ask yourself, what a well-established company like Milestone Systems has to do with innovation and entrepreneurship? How is it even possible to be innovative and entrepreneurial, when you have 700 people on the payroll and is owned by one of the world’s largest tech companies? I dare say that it is. Let me explain why and how.

What characterizes a startup with its innate entrepreneurial spirit and foundation is a devil-may-care attitude and the courage to try unknown things and deal with the consequences later. But when startups grow up and grow older, they – a bit like human beings – tend to get stuck within comfortable, fixed boundaries, rigid rules and slow procedures. This happens to most people – and startups. Unless, of course, you are aware of this risk from the very beginning. Obviously, once you grow bigger, you will be bound by more rules and regulations, but this doesn’t necessarily mean that you can no longer be truly innovative or entrepreneurial. And it doesn’t have much to do with the product or service you’re trying to sell, it’s all about your approach and self-image. To preserve a true entrepreneurial spirit in an established company, well past its teenage years, it’s imperative that the company dares take risks and make mistakes. I practice it in my company; I encourage my colleagues to venture into new, unknown projects, step out of their comfort zone and make mistakes in the process. I would never blame them for that. What I would blame them for is not at least trying. If you don’t try, you won’t know. And that’s the essence of entrepreneurship in my view.
Most visitors to Milestone Systems mention a certain atmosphere in the house, a kind of college atmosphere. It’s not so much because we have a majority of young people (although there are quite a few), it has more to do with our culture, and the entrepreneurial spirit that has been our DNA for the past 20 years and not least our appreciation of challenging status quo. Here is how one of my good colleagues Subhi Irshed, Business Developer, Market Intelligence, in our Technology Business Development department, puts it: “What I think characterizes Milestone Systems is that people are not paid to agree, we are paid to disagree. Now, it’s not that easy for a fresh graduate to tell one of the director executives or C- suite executives; I see your point, but I have a better idea! It takes courage, risk and hard work, and to me, this is the entrepreneurial spirit that I admire about the Milestone Systems culture. You are empowered to speak up your mind, expected to disagree and enticed to thrive.”

In our headquarters in Copenhagen, we pride ourselves on 34 different nationalities. Not because a variety in geographical origin is a value in itself but our cultural diversity helps us to constantly challenge status quo and see things from different perspectives. And this is another reason why entrepreneurship is still thriving in our company. On top of that, the management style that is practised widely in Scandinavia, which focuses on goals and values rather than the chain of command help create an environment where entrepreneurial spirits thrive. At least that is how we try to run our business. And it works.

So yes, is it possible to stay entrepreneurial even though you’re no longer a fierce, dare-devil but a well-established company, as long as you have the right culture and the right people.

Lars Thinggaard, President and CEO of Milestone Systems, will attend our Entrepreneurial Day 2018, come and meet him!

hairpal: the comfort zone hack!



If your idea fails, it is not just okay – it’s amazing! Perhaps not in the moment, but it will grow you as a person, and when one door closes, another one opens 

And not just that, you gotta do stuff that most other people wouldn’t do because they might think it’s embarrassing, or that they’re overqualified, or some other reason to stay in the good old comfort zone.

Doing that sets you apart. Makes you different from the lot. After all, a thousand people probably had the same brilliant idea as you, so that part is not special. Execution, as they say, is what matters. But what does it really mean? Following a number of textbook steps? It might, but probably not, because then at least one of the thousand people with the same idea would have unicorned the shit out of your idea already.

We think that execution is putting yourself out there. Out of the comfort zone. We have often found that the stuff that really pushes the business forward, isn’t always pleasant to do. That’s a good thing! If something isn’t pleasant to do, then fewer people are probably doing it. This means that the impact is much greater and it’s your opportunity to execute better and faster than the other thousand eager entrepreneurs with your idea.

When we were looking for companies to try out our pre-beta version, we had to think a little different and for a cheap and not crowded space to reach end users. We came up with the idea to go to the parking lots in industry parks and put a flyer designed by ourselves in all the windshield of all the cars.

We learned a few things that day… like it sucks to get kicked off a parking lot… like putting 1000 flyers under the whiskers of 1000 cars in January is pretty cold… like it sucks to get a call from a partner at a large accounting firm, thinking that we just got our first large customer, when it was actually a five-minute-long description of how we should stay the f… away from their parking lot…

BUT also, that no one else was doing it and it gave us a lot of traffic and important leads that got us the customers we needed to test our idea… We made a decision that day to use the comfort zone hack as much as possible. To go where it is less crowded. To pick up the phone and start dialling. To knock on doors. To tell everyone that hairpal is the next big thing.

We also learned that getting kicked off a parking lot with our questionable self-designed flyers beats a regular nine to five because we are entrepreneurs and we love our company – hairpal!

Follow hairpal! on Social Media!



2030 Builders: 3 ways to get a startup idea

3 ways to get a startup idea

Entrepreneurship should not all be about the exit but about a life style, doing what you love, and you are passionate about, building something from scratch, learning from the process and deliver something that will serve others.

These stories are meant to empower us, to keep us going when on the low curve of the startup life and most of all to inspire us to get started in the first place.
But starting up… getting the right idea… is not a piece of cake. Especially if you want to build that Unicorn. But if you believe that entrepreneurship should not all be about the exit but about a lifestyle, doing what you love, and you are passionate about, building something from scratch, learning from the process and deliver something that will serve others, then getting that first idea might not be that hard. Here are 3 ways to get an idea for your startup.
1. Look at the things you are passionate about, at your hobbies, what is it that you love doing and you would do it even when hit by challenges and low moods. What is it that makes you happy and you can take that thing at a professional level? Can you transform your hobby into a business? Give it a go!
2. Look at what positive changes you would be both able and happy to make in your daily life, in your house, neighborhood, community, city, planet. Can you find a way to make things run smoother, better, smarter? Give it a go!
3. Look at what makes you unhappy and you would like to change, what frustrates you and you would like to change. Can you find a way to eliminate the drawbacks and improve the things for good and for everybody? Give it a go!
When we came up with the idea of 2030 Builders, we looked at a board game on Human Rights and we understood we can do it better! We felt that our product can also change for the better the way training is delivered to companies.

We believe that people learn better while playing. We looked at where the need was in the market and we immediately identified that there was no useful tool, not to say easy and fun like a game, that could help companies work with SDGs. We did a short and positive creative brainstorming where we build on each others’ ideas with the “Yes, and…” principle and we really liked what we came up to at the end! We took the ideas through a Startup Weekend iteration session and over a weekend we built the red thread of where we wanted to go and what we wanted to achieve: Create an easy and fun tool for SDG Strategy Implementation. An SDG Game! We gave it a go!

Follow 2030 Builders on Social Media!