LIMELIGHT: HOW TO NAVIGATE IN MUSIC STREAMING AS AN INDEPENDENT ARTIST

LIMELIGHT: HOW TO NAVIGATE IN MUSIC STREAMING AS AN INDEPENDENT ARTIST

Music streaming has revolutionized the music industry. As a result of this, CD sales has declined every year since the launch of Spotify – October 2008. Not many people know this, but in fact TDC was the first-mover in the era of music streaming. They launched TDC Play in March 2008 – more than 6 months before Spotify. TDC made the costly mistake of only making TDC Play available to their own customers only.

Since 2008, music streaming has been made available all around the world, and the main players in the market are Spotify, Apple Music, Tidal, Deezer, Pandora and Napster.

The above-mentioned platforms works for the well-established artists, who are signed on major (Sony, Warner and Universal) and large record labels. It’s a completely different story for the unsigned independent artist. They will most likely never get exposure on these platforms, as the influential charts are owned by the record labels, and they only push the exposure forward on their own artists. If they somehow gain exposure, the payment per stream is nowhere near the level of the established artists payment.

Source: https://www.digitalmusicnews.com/2017/07/24/what-streaming-music-services-pay-updated-for-2017/

As an alternative to the aforementioned music services, the independent artist can upload their music to Soundcloud. Contrary to the other platforms above, it is free to upload on Soundcloud, but here the artist will not get paid at all, and the problem with lack of exposure is even more significant in this case. Because of an inefficient matching-algorithm and too much unsorted music, it is almost impossible for a relevant listener to stumble upon like-minded music. Soundcloud has evolved into a big mess of sound in various verifications (upcoming music, snippets of famous songs, podcasts etc.).

Limelight is the solution
It is really a struggle for the up-and-coming artist to get a breakthrough, and talent is definitely not enough today. You need connections, money and a marketing plan to gain a following. Limelight will change that! It’s a platform with a strong focus on the undiscovered talent and the ease of finding up-and-coming music from the underground environment.

Because Limelight’s unique matching-algorithm intuitively learns your music taste, you will be matched up with relevant artists through your very own personal radio (picture). Here you don’t need any knowledge about the underground scene to begin discovering. It’s as easy as one click (play) to start your journey of discovery. The music finds you, and not the other way around.

Why choose Limelight as an artist? (read more – Danish)

1. LISTENER FANBASE
The artist is guaranteed to be heard by a relevant audience with preferences towards their genre.
2. STATISTICS ON LISTENERS
The artist will learn about their listeners through Limelight, as we provide them with extensive data feedback – free of charge.
3. GET SIGNED AND BOOKED
The record labels and booking agencies scout talent through Limelight’s data.
4. GET PAID FOR STREAMS
KODA-members will get paid for streams on Limelight.

Limelight is for every kind of up-and-coming artist. To insure the quality on the platform, we simply trust the listeners’ ear. If the listeners ‘upvote’ a track it will be exposed to more likeminded listeners, and if they primarily ‘downvote’ a track it will be exposed less.

If you’re and up-and-coming artist, upload your music on Limelight’s website now, and be ready on the platform when the app is launched for the listeners in the beginning of 2018.

THREE ENGINEERS CREATING AWARENESS OF VISUAL IMPAIRMENT

BALLAST CPH: THREE ENGINEERS CREATING AWARENESS OF VISUAL IMPAIRMENT

Written by: Margrethe Løkkegaard

Ballast CPH became a thing when the three engineers Christine Svensson, Helle Vedø and Michala Mathiesen finished their master’s degree in Sustainable Design from AAU CPH in 2016. The dream is to create awareness of what it means to live with a visual impairment and from that improve the way of designing cities, websites and products.

The three engineers have worked with several tools to help people understand what a life with visual impairment can look like. One of the tools is the Perspectacles simulation goggles where one goggle can simulate endless kinds of visual impairment due to the design of the goggle which includes exchangeable vision filters.

The Perspectacles are also a part of the board game Perspectacles – The Game, that the three women have developed. The game is a teaching game and has two rounds. In the first round the participant is placed in the shoes of a person with a visual impairment – and has to go through different activities while wearing the simulation goggles. In the second round the roles change and the same participant now has to put himself in the shoes of e.g. a relative or a co-worker. The game results in better understanding, improvement ideas, as well as it provides knowledge on the most common eye diseases and their consequences.

Creating the start-up, Ballast CPH, was the direct outcome of the three engineers’ master thesis, which focused on how to explain visual impairment in the best way possible. In the beginning of the thesis project the idea was to focus on designing for blind people,but quickly Christine, Helle, and Michala found out that the amount of completely blind people in Denmark was low. Nevertheless they found that there was a lot of people living with different degrees of visual impairment that found it difficult to make their surroundings understand what their eye condition meant for them in their day-to-day lives.

Christine, Helle, and Michala then decided to find a solution, thus this resulted in making the Perspectacles simulation goggles as a communication tool for both private people as well as sight professionals.

Currently, a year after they finished their thesis, Ballast CPH has customers in Denmark, Germany, Portugal and Rumania, and are now working on pairing the Perspectacles with Augmented Reality.

VEJRHØJ: OUR BEST ADVICE ON CROWDFUNDING

OUR BEST ADVICE ON CROWDFUNDING

by Janus Aarup and Fritz Pelzl, VEJRHØJ

In 2015 we funded our first collection of wood and steel watches on the crowdfunding site
Kickstarter. We raised about USD 100,000 in 30 days, though we did not know much about crowdfunding and primarily relied on word of mouth advertising and PR. We gained some good knowledge throughout the campaign and have since been in contact with many other crowdfunders. Hopefully, we can use this expertise when launching our next campaign in September 😉 

Here are some basic tips we´d like to share:

A SIMPLE & EASY TO COMPREHEND REWARD SYSTEM

When designing your reward-system make sure it is easy to understand for your backers. Many campaigns create reward structures that are way too complicated for backers to comprehend. Also, you will need to create some “urgency” in the reward structure in order to create an incentive to back your project right away instead of waiting.

 

THE VIDEO

The video is a core element for potential backers’ purchasing decision. However, you will most likely have to make a compromise here as professionally produced videos are not really a bargain. Good for you if you can rely on friends or family to support.

We recommend you to follow a clear script and focus on the message you want to convey. Depending on your product you´ll have to decide if a technical or lifestyle oriented presentation is more appropriate. As far as our experience goes a length of 1 – 3 minutes works best. You might want to think about investing some money in a professional sound design. Finally, we encourage you to speak the video yourself. This – in contrast to professional and/or native speakers – gives the most authentic impression and it will also go easy on your budget. Your video should end with a call-to-action to your backers.

 

MARKETING AND PURCHASE DECISION

Very successful crowdfunding campaigns have always come along with massive marketing support. Word of mouth might be highly effective, but competences with regards to Facebook’s advertising system is essential. While this knowledge is easy accessible, the data sets to build on are not. A lot of backers, especially in niches, are serial backers, that are not easy to target without further help. Specialized crowdfunding agencies offer Facebook and Google ad services and if you look at their track records their results are quite impressive.

Besides that, we think that a careful and trustworthy campaign design makes quite a difference. We have seen many campaigns without regular updates, FAQs or poorly designed information supply. A crowdfunding project always implies a certain risk for supporters. Therefore, it´s vital to follow an open information policy, present yourself as trustworthy and address as many concerns as possible beforehand. Backers appreciate transparency.

Another powerful tool is social proofing. You may include all kinds of reliable feedback starting from customer opinions up to blogs or magazines writing about your project on your campaign wall.

 

HANDLING THE AFTERMATH

You have successfully been funded? Congratulations, but you have a big hurdle ahead! Shortly, you will have to send out hundreds of products in a scarce period of time, file custom papers for delivery in countries around the globe with dissimilar address systems. And please don’t underestimate the cost for shipping a package to Indonesia.

Simultaneously, you will have to keep track of backers who are asking for a different model or another quantity than they originally backed for. Kickstarter does not come with a backend, where you can make updates or changes to customer purchases after that the campaign has ended. A possible solution is to accept extra orders through your website or use a service such as backerkit, which provides an extended backend.

 

We will kick-off our next watch collection with a new crowdfunding campaign end of September.

Keep updated at:  

Web        www.vejrhoj.com
Instagram  www.instagram.com/vejrhoj

Facebook   www.facebook.com/vejrhojdanmark

Janus and Fritz

 

 

 

 

 

 

EVERY CLOUD HAS A SILVER LINING

EVERY CLOUD HAS A SILVER LINING

That day I remember as it was today. It was typical Danish Monday in November. Rainy, dark, faded and I was on my way to work. Not a fancy situation, right?

At that time, I was working in a sushi restaurant. Some might think that it is not so bad position to be a ‘’sushi chef’’ preparing luxury looking food for wealthy people but the problem is, that I was dishwasher, which pretty much means – scum for everything.

In that rainy Monday I was hungry, waiting for my train, thinking about the food that I am going to buy before work. I was already late so I had to choose fast-food, but at that time I was quite in a ‘’good shape’’ (still am :D) and I didn’t want to eat a junk food. On the other hand I knew, that only apple or banana won’t full me enough. Then the dots in my head got connected: (on my way to work) Sushi – (I was already late) Fast – (Good shape) Healthy = FRUIT SUSHI.

At that moment, I forgot about hungriness and started google some information about this hybrid idea. I found a video with some Japanese granny rolling fruit to the rice but not any other mark about it. I said that to my friend Jiri and he actually liked it. Our first attempts didn’t look so fancy as you can see, but we didn’t loose the enthusiasm and kept going. Currently we are cruising around Copenhagen with our food bike, making frushi for different kinds of parties, events, graduations and attending start-up events because our long-term goal is to open a chain of frushi ‘’fast-food’’ restaurants. Nowadays I am not working at the sushi restaurant anymore but without this experience, I would have never even think about sushi in connection with fruit.

Every cloud has a silver lining.

Meet FRUSHI at CBS Entrepreneurial Day 2017!

 

  

 

 

 

 

 

 

 

WHAT’S IT LIKE TO BE A STUDENT ENTREPRENEUR?

WHAT’S IT LIKE TO BE A STUDENT ENTREPRENEUR? 

By: Jiri Vacek, FRUSHI

Sometimes they say that our generation (also known as millennials) is a generation that is sometimes very restrained in terms of productivity and hard work. We got used to the convenience of the Internet and all its benefits that comes with it such as home-office, working while travelling etc. All of these benefits sound great until one has to perform.

As I have discovered during the time I started my own business, it is 24/7 responsibility because no one else will take care about certain things apart from you. Even more hard it becomes when you are a student and you have to combine all your responsibilities together. As we are in a food industry business, it requires a lot of work since buying the ingredients, making the FRUSHI, taking our bike and look for an ideal place that would be the most suitable for the particular day. Sometimes it is very hard to balance all of the activities that are needed in order to study and keep the business running.

In my opinion, what one needs is a well-structured plan, that personally helped me very much. As I am a structured person that needs to have everything scheduled it was vital for me to write things down and build the well-needed self discipline in order to keep up.

However, there is certain need of reasonable thinking and prioritizing needs to work as well. Sometimes it is not possible to make both things work at the same time and that’s the hard time when we have to decide what will we focus on.

In order to sum up, I would say that the most important thing when running a business while studying is to be focused on the long-term goal and be persistent. Sometimes it is very difficult but at the very end of the day, sit down and enjoy the feeling of the productive work done.

MY EXPERIENCE AS AN INTERN AT A CSE STARTUP

ARONO: MY EXPERIENCE AS AN INTERN AT A YOUNG CSE STARTUP

Have you ever wondered what it’s like to be part of a startup? CBS student Emilie Rosenørn recently worked as an intern at a young CSE-startup. Read on to hear about her experience and what she learned from it.

In the summer of 2017 I spent my time interning at the startup Arono. Arono is a health platform that offers customized diet plans for anyone wanting to lose weight, live a healthier lifestyle or gain muscle mass. The great thing about Arono is that it enables users to reach their goals on their own terms and thus be able to live a happier and healthier life.

Looking back, I am so grateful for the experience and how I got to spend my summer with an incredible team of young, talented, and dedicated entrepreneurs. I would definitely encourage all college students to intern or work at a startup company if they ever have the opportunity.

The entrepreneurial spirit

It didn’t take long for me to feel passionate about Arono because I clearly saw the passion and energy that the founders of Arono have put towards the company and it was simply contagious. They believed in Arono’s mission and so did I, which made me even more intent on sharing it with others. The company’s culture was deeply inspiring and it gave me a better idea of what I would want in a future workplace.

Responsibility and influence

Interning at a startup is quite unique because you are given a great amount of responsibility. At the same time you get to contribute to the success and growth of a company and influence it in its very early stage. This means you get to create value and experience the outcome and difference that your particular contribution has made, which was one of the great aspects of interning at a young startup.

Startup insight

My experience at Arono has left me with great insight into startups and all of the hard work that goes into starting and building a company. My time at Arono introduced me to a whole new world of tech companies, apps, funding, building a website, buying domain names, and the life of an entrepreneur. I was told countless stories about successful and failed startups which I learned so much from.

During my summer internship at Arono, I firsthand experienced how a startup works, how much hard work goes into it, and how the amount of things that must be done can seem endless. My internship has left me with tremendous respect for anyone who chooses to start their own company and decides to pursue a cause that they believe in.

Interning at Arono was an incredible experience. If you are interested in meeting the founders of Arono you can find them at CBS Entrepreneurial Day 2017 – I’m sure they’ll love to say hi.

THREE TIPS FOR UPCOMING ENTREPRENEURS

APPLAUS: THREE TIPS FOR UPCOMING ENTREPRENEURS

Save up some money for a decent burn rate

When we first started working on Applaus, we were either studying while having a student job or working full-time. We put all our extra available hours into the project but started to realise that doing a startup is more than a full-time job on its own! But going full-time on a project is quite daunting since most startups do not get funded before they launch.

In the period transitioning from our normal careers to going full-time (about 6 months), we therefore saved enough funds on our own to have a burn rate of about 12 months. Having a decent burn rate in the period where little to no income is generated will make it possible for you to focus on what really matters, building up your great startup!

Put the right team together

No matter what type of startup you are going to launch, it is important to set the right team. However, getting the right people onboard can be very time-consuming; we have put in countless of hours finding the right people for our founding team. Knowing the people you start the business with can sometimes be a good idea since you are familiar with their strengths and weaknesses. But at some point you might have to look for people outside of your network.

From our experiences, two considerations are important when deciding to give equity to a new team member. Firstly, the person should have a skillset important for realising the type of business that you are starting, preferably complementary to your own, and be great at it too. Secondly, doing a startup is normally quite a bumpy ride and it is therefore important that everyone has a passion for the business field in which the startup operates while getting great along with one another – we know that this might sound cliché but when having to put in 80 hours a week from time to time this is really a necessity.

Be willing to change direction

The initial idea for Applaus was solely to display and sell last-minute tickets. However, over a period of a couple of months, we realised that it would be too time-consuming for the individual venues to create last-minute tickets on our platform from scratch. We only realised this due to the feedback provided by the venues during our development process. Instead of making the venues create the content themselves, we therefore chose to collect the data through public API’s, enabling the venues to just add the number of last-minute tickets they would like to offer as well as the price at which they should sell.

Product development is rarely a straight process, getting feedback from day one and being willing to change direction if necessary can therefore be crucial.

Good luck with your future entrepreneurial endeavours!

Team Applaus

Meet Applaus at CBS Entrepreneurial Day 2017!

MEET THE STARTUP: APPLAUS

MEET THE STARTUP: APPLAUS

How to know if the startup world is something for you?

Starting a company is no walk in the park. It requires tremendous motivation, dedication and passion to start from just an idea to launch the actual product or service. We all know this but sometimes forget that behind all the success stories lies rejection, long working hours, and tremendous perseverance.

Applaus is no multi-million success story, at least not yet, however, we would still like to share what it is like going from just an idea to an actual working product and what some of the struggles that we have faced so far have been. Maybe knowing about what we have learned until now can make it easier for you to make the decision of going startup instead of corporate!

Not more than a good idea

Having a good idea for a startup is a start but the most important point in our opinion is how the idea is executed. An idea is no more than an idea until you try it out. Our idea was and still is quite bald; we want to do for the cultural scene as what Spotify has done for the music streaming industry, i.e. make cultural events more accessible for everyone. You are probably thinking something like “Sounds great but is that really achievable” – yes, we think it is otherwise we would not be doing what we are doing. We believe in our product and that it is possible for us to do this since we have a great team, the motivation and passion for the area we are working within.

Being able to execute our idea correctly is not easy at all, we face many challenges every single day. These could e.g. be how the design of the app should be, what database provider should we use, how do we make our product scalable, what should our marketing strategy be like, when should we get investors onboard and so on. Faced with these problems we have been forced to break down the problems into smaller parts, solving these individually and then putting all the solved pieces together to get the full picture. Working on a startup is like solving a puzzle, you cannot see the full picture before all the pieces have been put together. Starting your own venture or working for a startup will teach you great lessons about solving difficult problems, giving you a new perspective on things.

Reaching out

We started out about 6 months ago and since then we have had coffee meeting with more than fifty people (and personally talked with hundreds of people about the project). These people have been willing to take time out of their busy schedules because they think that our project is sympathetic and something they could see themselves use in their daily lives. We have not been afraid to reach out to a lot of people even though it has been daunting at times but getting feedback from leaders within the theatre world, advice from a CFO of a financial institution, or talking with a music artist has been helpful for us on our journey so far. All the meetings we have taken has provided us with valuable information that we have either acted on or are keeping in mind when our situation change.

We all know that time is limited, especially when working on a startup, it is therefore important to only take meetings when it makes sense to do so. We have said no to talking with investors since we at the time did not feel it would make sense to do so, we did not have a product ready nor were we in need of capital. Maybe we should have talked with the investors since that could have let to something useful but we made sure to keep a good spirit while providing a legitimate reason for not taking any meetings with investors at the time. As such that door is still open and a coffee meeting is only an email away.

Creating an app

We started out building the app in SWIFT (if you are not familiar with code this is Apple’s native language for building ios apps) and rewrote the entire app to React Native (Facebook’s framework for building native apps for iOS and Android. Apps written in this language is e.g. Facebook, Instagram, and Airbnb). This was quite a decision taken by our technical co-founder since it required getting to know an entirely new framework for building apps. However, doing so has made it possible for us to only work on one code that is native for both iOS and Android, meaning that we are able to deploy new versions of the app faster and make it easier to maintain. Moreover, the same was the case for our website. It was originally written in Node.js (a framework for building websites based on Javascript) and rewritten to React (also from Facebook and using Javascript too), making the integration between our website and app more streamlined.

As you can see from our story above getting a startup up and running is nothing like going in a straight line but more so like a bumpy ride with an upward trend.

 

Good luck with your future entrepreneurial endeavours! See you at CBS Entrepreneurial Day 2017!

Team Applaus

MEET THE STARTUP: NOVIPEL

MEET THE STARTUP: NOVIPEL

 

 

How it all started – sex toys or medical devices?

2013 was the year I joined a group from DTU (The Technical University of Denmark) and KADK (The Royal Danish Academy of Design) and the year we hatched the initial idea, of changing the way we think about the unthinkable. As green as can be, we were open towards everything and everybody. The initial ideas ranged from a couple of sex toys, which could process live bio input of lovers and output a data driven “interaction” to more hardcore medical devices. We ended up somewhere in the middle with a research driven runway strategy to provide patients and practitioners, with a method of understanding how training pelvic floor muscles fights incontinence.

The first real step towards a start-up dream, which we later named NoviPel

We presented our first prototype and business plan at the DTU App Garage Pitch Competition late 2013. We came in second, just behind another Danish startup, who had just raised a round of crowdfunding. As we were in R&D mode, we had not raised any money yet, but were really happy to be told that first and second position were neck-to-neck.

Our team started to grow

2014 – the company grew with new members and new skills. We welcomed much needed electrical assistance and experienced leadership onboard. Pelvy was our first name (but we changed it to NoviPel after we were accepted into the first batch of Danish Tech Challenge.)

Failing fast

With 4 out of 6 people on the team still in school, a typical day was all work and very little free time. As the youngest team at DTC, we felt like we had to prove that whatever we lacked in experience, we would make up for in sheer determination. We had heard you had to fail fast to be successful, so we did all the errors possible. Nonetheless we were surprised and truly proud, when the finalists were announced.

Impressing the Crown Prince of Denmark…

We had fought alongside 22 companies, with highly experienced people and now had a spot on the stage with 5 other finalists. Now we just needed to put together our pitch deck, to impress the crown prince of Denmark and the jury. Filled with joy we got together for the final rehearsal, only to find out that someone had beat us to the finish line. With despair, we watched as a product, based on the exact same technology and marketing had hit the world hours before our rehearsal in front of the DTC companies. This was devastating; we couldn´t believe our eyes as all the big tech and women magazines around the world had featured articles. From ecstasy to horror in a matter of 60 seconds.

It’s not about how far or fast you fall….

But as everybody knows; it’s not about how far down you go, it’s about how fast you pop up again. We went back to doing what we do best; R&D. Admittedly with a bit of depression and compulsive drinking. Dazed and confused we came up with our best sensor to date. Being cornered we had fought back and delivered a truly unique and novel device. We demoed our idea in front of the DTC administration and got back in the fight for the final prize of 500.000 DKK and stardom.

Blood sweat and tears….

As one disaster rarely hits alone, it should not have come as a big surprise, as three team members were informed about their family members‘ sudden encounter with a case of bacterial meningitis induced coma, late stage Parkinson’s and a stroke, weeks before the finals. It must be a sign, to keep fighting. It takes blood, sweat and tears to grow anything, worth growing. Especially if your product aims to make the world a place of less suffering. We did not win. We did not lose. The finals were amazing and the winner deserved the fame. We had gotten through and were stronger than ever. DTC gave us an experience for a lifetime, and helped noviPel become what it is today.

Renewed Energy at COBIS

2015 was the year of renewed energy and the year where we moved from R&D to actual business development. People had noticed us and we were offered offices at a VC company looking for a future partnership. Stoked, we accepted and started working from our first real office. Still lacking funding, all our spare money went to the company, with growing costs as we had to bring in legal help with our patent application and general company structure. We decided that we were not mature enough for venture capital and started a focus on soft money instead. We moved offices to COBIS and joined the ranks of other great medtech startups.

And now…

2016 brought along a shift in focus as we needed to fund our ideas and patents do not come cheap. This meant that we had to look for some serious funding, as our spare change could not fund this project forever. We were granted a double grant by Innovationsfonden; an “Iværksætterpilot” for a team member and a full “Innobooster”. During 2017 we matched the public funding with private funding and are now ready to hit the market.

Market launch

We are happy to announce that 2017 will be the year for our market launch, after 3 years of hard work, filled with ups and downs. Thanks to all that helped, fought and co-created. In a time where all are trying to go out into the world to find themselves, noviPel looks inside for the answer. Wanna join in, got questions or wanna hear more of this story?  Reach out, we are always open for a coffee date.