It’s Wednesday, it’s International Women’s Day and that means it’s time to get to know another great start-up: meet Pietto and a powerful woman behind it – Charlotte!

Charlotte and her team are working hard to create an amazing product that you simply put in your shoes after wearing them and it will easily and effectively remove all unwanted smells.

No more smelly shoes?  We’re in!

So, we asked some questions & Charlotte replied.

What thrives you?

The joy and the challenge of building something out of nothing – to create a product that doesn’t yet exist and to build a company and a brand around it – is so thrilling and exciting. I have been interested in and fascinated by entrepreneurship for years now and to finally have gotten a great idea for a product that is currently missing from the market is just amazing.

How do you keep yourself motivated and face challenges? 

Self-motivation is always difficult – especially as a solo-entrepreneur. The joy of finally having found a meaningful work life can only do so much. I have been very fortunate to have access to an office from Day 1; first at AKA Startup and now at CSE. Having a place to go to work every day and to work amongst like-minded and passionate people have definitely been alfa omega in my own day-to-day motivation. I have also found that having a great support system is key to the rough and challenging times. Talking to my advisory board, mastermind group or just my fellow startup colleagues always helps to make a problem suddenly seem manageable.

If you had to start all over again, would you do it? 

Absolutely!!! It would be a much smoother journey, though, as I have learned so much since I started but yes, I would do it again. In a heartbeat.

Are you crazy enough to think you can change the world?

(laughing) I am. Some entrepreneurs go out and try to solve the great problems of present-day society and I applaud for them – but I believe that you can also make a big difference in the world by improving the small aspects of people’s lives. By making a product that simply and effectively removes all bad smells from footwear, Pietto is able to solve a problem that is both practical and emotional for many people. If I can help someone achieve a greater sense of ease and joy in their daily life by removing an annoying – and in many cases embarrassing problem, then I’ll consider it a job well done.

We’re super proud of Charlotte & Pietto for coming such a long way already and having goals in mind so smash! If you feel like you would like to support Charlotte, just drop her an email: