Can Accountants Save the World?

They probably can’t. But accountants can play an important role in your journey to becoming a sustainable business.

The SDGs are in a way a strategy for the world. The SDGs address the most urgent challenges to the world – global warming, climate change, scarce resources and unequal distribution, to mention a few – and they recognize the interconnectivity between production, consumption, the environment and economic growth.

With the SDGs, we have a lever for innovation and a framework for developing national action plans for sustainable production and consumption – in the form of a partnership between the private and public sector and civil society.

The beauty of the SDGs is that they are fit for purpose and enable us to label and communicate the impact of our behaviour on environment, climate, resources and prosperity.

The SDGs have created a momentum, a new sustainability movement across sectors and nations, and it is positive to see that Danish companies are picking up the SDGs pretty well, even though it is still early days with inconsistent reporting and no assurance.

Charlotte Jesper, CEO at FSR and Keynote Speaker at ED

The business and startup community play an important role – as does the accounting profession – in measuring, reporting and verifying data. There is a huge demand for consistent, reliable and verifiable data, which the profession should meet. Failure to address the goals are said to bring severe financial risks in every part of the world. A concerted effort to meet them, on the other hand, will be a key driver of economic growth.

So, I will urge all – both private and public actors, the old establishment and the aspiring startups – to work together to make Denmark the best at the sustainable business in 2030.

With a committed business community and an ambitious startup environment, we are well on our way. The accountants can verify that.

Author: Charlotte Jepsen, CEO at FSR

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The definition of this comes in many shapes and sizes. To me, and the company I work for, entrepreneurship has always been and still is an innate part of our culture. 20 years ago, Milestone Systems, today a global leader within open platform video management software, was itself a startup with a clear ambition to disrupt a conservative industry. And we believe we did disrupt it with our open platform approach. Our challenge today, is how we can continue to shape an entrepreneurial culture that we and our colleagues truly believe in, now that we’ve grown up and grown out of the startup phase? The culture changes for sure as it is formed by the many new people that have joined us. So how to keep the start-up mindset is the big question. Is it still the culture it used to be?


Jesper Just, VP Products at Milestone Systems and keynote speaker at CBS Entrepreneurial Day 2019

Not long ago, we decided to find out. We kicked off a company-wide review of our existing culture to understand the correlation between our values, behaviours and work processes. We identified a number of dilemmas to tackle as a growing company such as how to balance work and personal development. When things get busy, it is easy to forget to invest time in your personal development. The guiding principle to this that we follow is that “we want the development of our people to meet both individual and business needs to the greatest extent possible”.

Just one example of the dilemmas and corresponding guiding principles that we identified. Because dilemmas will arise when you transform from a freewheeling startup to a company of more than 800 people and 77 nationalities in 22 geographical locations. Looking ahead, we need to address these dilemmas and others to follow, as our company grows, and at the same time continue to nourish our entrepreneurial culture. It may not be an easy task but it’s possible. And it is who we are.

Another important aspect of our culture and our value system is responsibility. Both our responsibility for each other within the company and our responsibility for the technology we work with. Two years ago, Milestone Systems became a signatory to the Copenhagen Letter, a technology declaration to aspire to open and honest public conversation about the power of technology and how technology should enhance the quality of life. The letter says, among other things: “It is time to take responsibility for the world we are creating. Time to put humans before business.”. Today, the letter has been signed by more than 5,000 individuals. Finally, staying entrepreneurial also is about how we can continue to drive an innovative mindset. How we continue to nurture creativity, curiosity and courage. And doing so with a lean startup mindset. We disrupted our industry once. Flexing our innovation muscle will enable us to stay on the edge of innovation.

Not only technology companies need to step up and take responsibility, but all types of companies also do – including startups. Not only regarding what we produce but how we produce as will also be addressed at CBS Entrepreneurial Day 2019 when we discuss how entrepreneurs combine working with the UN’s 17 Sustainable Development Goals and running a thriving business.

Looking into our existing culture made us a whole lot wiser. We understood that the essential part of our entrepreneurial culture is still intact, it’s still what our employees feel and live every day. But we also learned that when growing up, we need to find an even finer balance between culture and the increased responsibility that comes with the society we live in today.

I look forward to discussing entrepreneurship, culture and growing up and out of the startup phase with you all at CBS Entrepreneurial Day on September 26. See you there!

Author: Jesper Just Jensen, VP Products at Milestone Systems

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Find your next job – Join CBS Entrepreneurial Day 2019!

Do you want to work in a field relevant to your study? Why not jump right into a job or internship where you experience what you’ll end up working with? Come to CBS Entrepreneurial Day and connect with your next employer.

This year, the theme of Entrepreneurial Day is #SDGsInBusiness. Learn how others have used the UN Sustainable Development Goals at their companies to get inspired for your own future SDG career.

Experience the Entrepreneurial Day Treasure Hunt where you’ll hunt internships in different startups. Kick your entrepreneurial game up a gear, by complementing your studies with work experience in a startup setting or network with a corporate for a chance to gain large-company experience.

Join CBS Entrepreneurial Day and show them what you have to offer. Good luck!

Don’t forget to follow us on our Social Media and join the official Facebook Event:

CBS Entrepreneurial Day 2019 – SDG’s in Danish student startups


On September 26th, more than 5.000 students, entrepreneurs, researches, business professionals, investors, speakers, and like-minded people will join the biggest student startup event in the Nordic region, CBS Entrepreneurial Day.

Since 2015 the event has brought together more than 17.000 entrepreneurial spirits to share knowledge, network and inspiration within the Danish startup ecosystem.

This year’s CBS Entrepreneurial Day focuses on the innovative power of student startups when showcasing best practices of how entrepreneurs combine working with UN’s Sustainable Development Goals while running an economically thriving business: #SDGsInBusiness.

Explore the business opportunities in the SDG’s when established entrepreneurs tell their rocket stories. Take a walk down the SDG-Valley of student startups and discover your future opening within the SDG’s in student-entrepreneurship, or go hunting investments.

The event is free and open to anyone fascinated by sustainable innovation and entrepreneurship. Get on the green path and be a part of a more sustainable future! 

The event is hosted by Copenhagen School of Entrepreneurship (CSE), the unit for applied entrepreneurship at Copenhagen Business School, with great support from our loyal sponsors and partners.




My name is Peter Schou Petersen. In September 2017, I began my master’s degree in International Business Communication at Copenhagen Business School. In the very same month, I founded my company SearchZoo, a digital marketing agency.

Prior to launching my company, I was not much of a networker. Boy, did I change.

The different hats a sole founder have to put on

Being a sole founder is comparable to writing your bachelor’s assignment on your own. There are several reasons why it is recommendable to have a partner. Knowledge sharing, support, and being a part of a team are some of them.

As a sole founder, you have to put on different hats. Distributing tasks isn’t an option at this stage, why it’s up to you to pull up your bootstraps, crack your knuckles, and do what needs to be done.

Thus, you are running accounting, sales, operations, marketing and more at the same time. Some of these tasks you will find interesting and funny, and some just the opposite. Likely, you will face failures and successes in most of them. You learn from this, step out of your comfort zone, and grow.

That is what I did.

Talk with anyone about anything

Getting used to continue stepping out of your comfort zone, you increasingly interact and reach out to new potential business partners. It can be done through e.g. LinkedIn, Twitter, voluntary associations, work-related networks, and personal relations.

SearchZoo is a B2B-company, why I engage with different clients across different industries with different priorities, though the target group is small and medium-sized businesses. 2 clients are never alike. For this reason, I must be able to adapt my approach to each individual client.

Adapting language, directness and structure are vital. With some clients, you must be patient and establish trust as decision-making processes are slower, e.g. when engaging with a municipality. With other clients, you can reveal your intentions, e.g. when engaging with a partnering agency or an open-minded dentist.

Eventually, you learn how to put yourself in another person’s shoes. Be that C-level or not.

Put yourself in their shoes

The pay-offs of learning how to put yourself in another person’s shoes are truly worth it. If you can relate to people, it is easier for you to understand their reality and eventually do business with them. You become likeable in the eyes of other people – and why not? You just seem to understand them!

Personally, I have found that being genuine, an active listener, and helping people to help you, will take you a long way. If you are able not only relate to other people but also create a scenario beneficial for both parties, you will have improved your networking capabilities and also started to reap the fruits of just these capabilities. Good for you!

Thus, the importance of continuously improving your networking capabilities cannot be overrated. So, put yourself out there! And moreover, feel free to reach out to me through our website or connect with me on LinkedIn 😉


Let Leg: Why work in a startup while studying?


Let Leg helps schools initiate fun games and physical activities in order to create a more stimulating education for the children.

My name is Micki Kold Nagel and founded Let Leg in February 2015 – 6 months before I began studying Business Administration and Psychology at CBS.

Let Leg helps schools initiate fun games and physical activities in order to create a more stimulating education for the children.

Founding or working in a startup is unknown territory for many students so in this blog I will try to explain why I think it is a good idea – and why it’s not as hard as you may think.

Low financial risk
Many people I have met believe founding a company is expensive and full of risks – for me, it wasn’t. I got my first customer before I had spent 5.000 DKK. I tested my idea at the school where I was employed as a substitute teacher. They gave me valuable feedback for months, which changed my idea so many times I can’t remember. So my advice – if you have an idea – is to go out and test it on your ‘ideal customer’ in the cheapest possible way. You’ll get valuable feedback on your idea for very little money, which will help you decide if you should proceed.

More relevant than you (may) think
This one is more relevant if you’re thinking about taking a job in a startup. I have encountered the pressure for a ‘relevant job’ numerous times during my studies. If you were studying my degree the best thing to do was to get a job in an HR-department – and if you could get one in a famous company that would be even better. However, working in a startup will give you so much more in my opinion (to be fair, I never tried the alternative myself). In a startup, I believe you get a much broader business understanding because you are faced with problems regarding all aspects of a business. Even though you are not a founder you are sure to be working very closely with them on a daily basis and will most likely get involved in big decisions that large organisations would deal with in their boardrooms 10.000 miles away from your student-helper-desk.

Great fun
I won’t lie, working in a startup requires a big time-investment and you will probably earn less than if you had a student job in a larger organisation – but it’s worth it. It is a lot of fun and you will meet a lot of passionate people that also like to think outside the box.


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