Mcon: The story about the new process we implemented on our system


We save company resources through digital transformation and business process automation

Today I am going to tell you a bit about the new process we implemented on our system for our largest customer. You could say this has been a breakthrough point for both us and the company, which really proved to us that what we do is truly valuable to our customers as well as the environment.

In short, this customer is a large Danish painting company which operates all over Denmark painting up to 45 houses a month. Each house is split into 6 phases, which all have to be closely monitored by their managers. Since their offices are in Nykøbing SJ., Holbæk and Middelfart you can imagine the amount of time, effort, and fuel that is being used every day to go to every location in person.

A few months ago, we were presented with this problem by our customer and asked for an integrated solution. At the time we were far from sure how to standardize this process and integrate it into already existing processes in their system, but we decided to take up the challenge with their full trust and support.

Flash forward a few months and we had, after several rounds of testing, modification, and countless redoes, deployed our final solution. Though setting this up and getting people to actually use it was far from easy, the final compliments and rise in efficiency were extremely rewarding. Not only did they save countless hours each week by using their new reporting and communication tool, but they also noticed something nobody thought about minimizing. FUEL COSTS! After two months of using their new reporting tool, the incoming invoices for fuel dropped significantly. Even though our customer didn’t exactly think in these terms, we saw a great opportunity. We had always thought to ourselves that we were a business process management and automation company whose only purpose was to cut down cost and time for our customers, but this project brought to light a whole new place for value creation in our services. That is something we came to call “Internal environmental optimization”. We realized that optimizing your business process in a traditional manner was not enough and could be done hand in hand with working towards environmental friendliness. And this is definitely something that we push forward to our customers.

We are happy to integrate this way of thinking into our everyday work and are looking very much forward to starting our next project aimed at implementing 100% paperless internal and external communication.

Furthermore, we believe that education and background do not determine success in life, rather it is determination and hard work. This is why we are currently in the process of receiving 750.000 DKK in funding from EU for a recruitment campaign targeting young, unemployed, and without extensive education in rural areas of Romania with high unemployment rates.


Lokalist: Ensuring a more sustainable use of smartphones


Today, smartphones are some of the most inefficient items ever produced in our history. Not only do they require various metals that are toxic and damaging to extract from the earth, such as Neodymium, dysprosium, praseodymium, and terbium, as a society we are extremely bad at consuming them responsibly.



On average less than 9% of all smartphones get disposed of properly, and most are decommissioned early for the next best upgrade well before they have been used to their full potential.

It is estimated in 2019 we will produce over 2 Billion new devices, and our mission at Lokalist is to ensure more sustainable use of each device that users are tossing aside for their new upgrades by making it easy and profitable to up-cycle your used electronics. In our launch market of Denmark, 25.000 tonnes of e-Waste (or about 22.5 Kilos per Dane) is generated each year. This waste is often difficult and toxic to recycle properly, and in the case of smartphones is extremely inefficient since 90% of the energy consumed by a smartphone happens during its production.

With Lokalist, in just a few clicks, we help our users determine a fair market price for their device if they wish to sell it on a site like Craigslist, DBA or Facebook. We also help them compare companies such as Bluecity, Datamarked, or Phonetrade that offer to buy their device instantly so they can easily compare the different interested parties without the hassle of selling privately.

Think of us like Pricerunner but in reverse, because where they help users compare the best places to buy something new. We help users compare the best places to sell something used.

On September 26th, of this year you can meet the founders of Lokalist as well as other like-minded entrepreneurs, business professionals, investors, and speakers, at this year’s CBS Entrepreneurial Day which focuses on the innovative power of student startups working with UN’s Sustainable Development Goals

The event is free and open to anyone fascinated by sustainable innovation and entrepreneurship. Get on the green path and be a part of a more sustainable future! We hope to see you there.


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Collaboration for SDGs

Leaty is an Enterprise Collaboration platform that empowers Employees to self-organize and facilitates eased innovation implementation along the company’s strategy. Building up on this, Leaty creates the first intelligent community of organizations, to enable targeted collaboration between organization, to help each other achieve their specific goals.

The way business has been done in the past makes sense, if you have a specific goal and you need to achieve it as soon as possible. I already found myself several times at the beginning of a project, where I thought that I already knew the best way to handle it. And even if I did not know it at that point, I was confident to find the right solution along the way, as long as I keep the control and opinion leadership over the general direction and strategy of this project. Traditionally, corporations are run similarly. They have boards of advisors, maybe several C-Suite positions, and many levels of middle management in between and no matter how many layers are in-between, the existing hierarchy ensures that all decisions that are being made, follow the strategy that was made by a handful of people. So what happens if every solution stems out of the same pot? Well, let us just say human evolution was not that kind to the less integrative tribes and privileged the ones who mingled and adapted to their extreme surroundings.

The SDG’s are just a part of the drastic changes our environment is going through. They provide a demanding set of aspirations for global development and aim for nothing less than to shift the world onto a sustainable and resilient path’. The goals range from ending poverty and providing resilient livelihoods to clean water and sanitation, from responsible consumption and production to promoting partnerships as a means to the SDGs’ implementation. Each of the goals presents a complex challenge on its own, and each is revealed to reside within much greater complexity by their interconnectedness to all the other goals. Even beyond the SDGs, if we have a look into the economy that is being regularly disrupted or the technological developments which take charge of the human, rather than the other way around. Our world is starting to experience the drastic effects of mediocrely conceived inventions. These challenges cannot be achieved if projects address singular goals in an isolated manner in an attempt to reduce the complexity of the issues. Rather, an approach is needed that respects the complexity and interconnectedness and provides powerful and adaptive tools for all steps along the way.

Collaboration is the solution and the problem at the same time when it comes to conceiving strategy and innovation. If solutions that come out of a diverse mindset are always better than solutions that come from a homogeneous one, why isn’t everybody using this approach then? Well, because collaborating is hard and time-consuming and if conducted wrongly, extremely ineffective. There is a reason why the consulting business is as booming as it is when almost everything they do is to be the bridge between different business units of the same organization. Furthermore, not everyone has the same knowledge base, making the first task to properly onboard everybody. Even if we ignore that fact that not everyone within an organization wants to participate in this process, the whole armada of consequences and additional efforts coming with internal and external collaboration does not always fit the result coming out of it.

However, communicating strategy in a digestible manner, collecting and validating innovation potential within the organization, as well as identifying and connecting relevant opportunities and people within and in between organizations are not tasks that need to be done in person, alone. Leaty digitally enhances communication by creating information-based transparency and targeted information distribution. Instead of having everyone involved in the collaboration process, Leaty connects the most relevant recipients for every task and topic, bringing together the benefits of progressing in the speed of a closed and intimate setting and the diverse mindsets of the whole organization. Because we at Leaty believe that the major reason why we are struggling with these big challenges, is because we have not evolved in the way we communicate and collaborate. But there is no challenge too big or complex, no future too uncertain if the minds involved in the leadership covers the whole variety of stakeholders within the environment.

Written by Levi Yosef, Cofounder of Leaty

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‘hoodHeroes: One sustainability language to connect us all



At ‘hoodHeroes, our overall purpose is to help “make sustainability everybody’s everyday business” by connecting citizens & companies around the causes they care and share.

Meanwhile, with the 17 Sustainable Development Goals (SDG), The United Nations have captured the most critical and urgent challenges facing our world. Moreover, we believe they also offer one universal language for the entire ecosystem to express and coordinate their sustainability needs and offerings.

We all have our most cherished cause(s) of a social or environmental nature, and they matter more and more for what we demand and supply in the marketplace, as citizens & companies respectively.

What we all don’t have is a good way of finding, comparing, trusting, rewarding & resonating with each other to join forces and create impact for these dear causes…until now!

Because ‘hoodHeroes will bring companies and citizens together, using precisely the 17 SDGs as the framework to bridge this gap. Simply put, on, the SDG’s serve as your matchmaking guide to finding the brands that fight for the causes you care about.

Therefore, our main contribution to the SDG springs from this “meta” role in facilitating the market to demand and supply more sustainably & responsibly – because it will be more convenient, believable and worthwhile. If successful, this will mobilize impact across all 17 UN goals, indirectly through the power of the crowd, yet exponentially larger than any of us could ever achieve as singular drops in the ocean.

Apart from this indirect impact, we also try directly to “be the change we want”, so far primarily through the following initiatives:

Goal 4: Quality education
Empowering the world with knowledge to make sustainability of everybody’s everyday business. At ‘hoodHeroes together we assemble all brands’ sustainability profiles in one educational place and enable all to learn about, rate, reward and request sustainability causes and initiatives so as to strengthen awareness and healthy competition spiralling upwards towards a more and more sustainable market. Finally, we write articles raising awareness about need-to-know causes and initiatives to inform everybody’s hero journeys onward.

Goal 10: Reducing inequalities
Diversity is a strength to be welcomed and rewarded, not be discriminated against Humankind is wonderfully diverse and equally valued. At ‘hoodHeroes, we seek out and reward diversity because we know it benefits all. Moreover, because it is already deeply rooted in our team’s DNA with 5-6 nationalities, 43:57% females to males, nearly 20 years of age differences, etc. We have yet to achieve perfect harmony internally, but we commit to pursue it until we do.

Goal 13: Climate action
An ocean is made of small drops – likewise is our trash problem. As individuals, we can all feel small and insignificant compared to the titanic climate problems in front of us. This sometimes leads to a paralysis of action. But everyone and every act of heroism matter and inspires. At ‘hoodHeroes we believe it is up to us all to take a step in the right direction, overcome the paralysis and hopefully start a snowball of goodness. Therefore, the ‘hoodHeroes team organizes a “plogging” walk/run every month for anybody with an interest in combining fresh air, healthy exercise, and collecting the litter that pollutes our beautiful nature.
And most proudly,

Goal 17: Partnerships for the goals
Empowering the real heroes to do what they do best. ‘hoodHeroes pledges to make all our services fully free to heroic non-profit organizations. The prosperity of our world depends on such fiery souls with their dedication and expertise in solving their chosen challenge. ‘hoodHeroes believes the greatest impact can be achieved by empowering non-profits with our strength: to help them make their voice heard and rally support from all everyday heroes in society. Therefore, we donate back 100% of subscription costs to non-profits selected for their heroic causes and contributions to the ‘hood.


A sustainable future starts today

At ‘hoodHeroes, our contribution to the sustainability of this precious world is an evolutionary journey and a matter of progress through focus. Over time, we thus aspire to deepen and widen our positive impact on the different SDGs.

Hmm, if only there was a way to stay attuned with – let alone find, compare and impact – the sustainability efforts of our and other brands…wait, now there is!

We hope to see you in the ‘hood of sustainable heroes on







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GRAISE: Accelerated entrepreneurship at the end of civilization


“I never believed in “sustainability” or other fancy buzzwords”

Most of all, I have been very skeptic towards the SDG’s, since it has been my impression that it was mostly just “talk” by fancy politicians and unsustainable companies trying to rebrand themselves as green. Regardless of whether this is true, the existence of a framework where it is possible to meet, discuss and solve some of the most important questions of our time, is vital. So, what are the most important questions we need to solve and discuss?

Pop-culture and corporate culture are filled with multiple buzzwords without much content, like “sustainability” and “green”. There is no consistent definition of what constitutes sustainable practices and such a definition is, in fact, a battleground for many different lobby organizations. Whether organic or conventional agriculture is better for the environment is often almost a religious discussion, but often organic is neither green nor sustainable. The “Greenest” agriculture is neither organic nor conventional, it is holistic and often a hybrid-method that takes in both sites for the betterment of both nature and farmers. Holistic Agriculture is a system approach to agriculture, with focus on Macro/micronutrient composition of the soil, water retention, growth cycles and much more. We move beyond conventional and organic agriculture, to increase profit and decrease negative externalities normally produced by agriculture. Our approach is strictly rational, and evidence-based, where both the green and the black bottom line is maximized.

Graise; Economic, Socially and Environmentally Sustainable.
The contemporary discourse on sustainability makes it difficult to focus on the single most important issue of our time. Continued livelihood and food security for 7 billion people around the globe. Institute for Public Policy Research did an analysis of agricultural production in England in February 2019. According to them, current methods of farming will mean, that in 2050 there will only be 5% viable land for agricultural production, a scary thought for if that is what’s projected for a developed nation, what about the developing countries? UNDP also did a report on biodiversity and biomass, which showed that we will soon be needing to pollinate threes by hand, just like they do in the Maoxian village in China, where pesticides destroyed the natural ecosystem.

It is my impression that the public and policymakers, therefore, seek to regulate their way out of challenges related to agriculture, but strict regulation does not necessarily solve the above-mentioned problems. Converting to organic agriculture without proper business management tools have been shown to lead to a 75% reduction of yield per hectare. Rather we should seek to create an economic and environmentally sustainable incentive structure, which secures yield, benefits the farmer and provides a secure framework for the farmer to facilitate such a conversion without any additional risks.

According to climate models and earlier mentioned reports, we have roughly until 2030 to do something rapidly. Therefore, Graise helps farmers plan, organize and profit in the face of climate change. By providing actionable incentives, best-practice, and overview of financing opportunities, we will make it profitable to drive sustainable agriculture and reclaim dead-soil.

We live in a hyperconnected world, which is normally referred to as “Hyper-modernity” or known as an accelerated society where everything has linkages and connections to other parts of the system. We live in a world, where you can connect to anybody anywhere and where a hurricane in South East Asia is just as important as your local election. Graise is envisioned as a global solution to a global problem within agriculture, we calculate and help you control your farm down to every single field, measure, calculate the optimum means of production specific to your weather, soil and financial position as a free service. For you to take care of your business and your environment. We forecast your current revenue from farming and compare it to an ideal optimum which is not only more profitable but also sustainable in accordance with SDGs. That way, you as a farmer can secure revenue today, tomorrow and secure your fields for generations to come.

Even if, you do not believe the predictions related to environmental degradation and future decrease in global food production, you can at least believe we will optimize your green and black bottom line, by giving you an overview and actionable insights on how to squeeze every additional penny out of your soil.
We will make it possible to farm for yourself and the world with Graise.

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Flacon: The innovations of reuse


Flacon is a circular solution to packaging waste in the hotel industry.

“So, you are basically just reusing?”
After taking the leap and starting Flacon – a start-up based on the re-use of packaging for personal care products in hotels, I have heard this a lot. Often with a skeptical undertone of, well yes re-use is fine and all, but isn’t it a bit simple? Isn’t it just using the shampoo bottles more than once?

And yes, in its simplest and most basic form – that is exactly re-use. Using things multiple times like we do with most things we own and value– furniture, clothes, that new lovely apple product. The fundamental idea behind re-use is so strikingly simple and familiar that its innovation potentials easily are overlooked. But it is there, and I frankly find it brilliant. So, read on and please allow me to make the case for re-use innovation.

The problems of “buy-use-waste” consumption
The need for re-use innovation comes from the many, many consumption innovations since the industrial revolution. The world has experienced a rapid pace of technological progress that has allowed access to products from all over the world at affordable prices. Lovely products that better lives every day and have brought levels of material comfort unimaginable to previous generations. Which was and still is an amazing developmental leap!

But this development is also based on a very linear and capitalist way of consuming (yes, I said capitalist – I am a political scientist of training). Consumers buy stuff, they use the stuff, and then they throw the stuff away. And now we are beginning to see the consequences of this, of the buy-use-waste path.



We see it in the oceans, that are filling up with plastic waste. We see it in the natural reserves that are being used up faster than they are regenerated. The innovations of the industrial revolution have taken our development so far, but now we need a new type of innovations for a more sustainable development path.

The question is – how can we still get all the advantages of consumption while not destroying the planet for ourselves and future generations? That is what SDG 12 Responsible Consumption and Production is all about (and in all modesty, what Flacon is all about too).

One man’s trash is the entrepreneurial man’s treasure
“Waste doesn’t exist. It is just mishandled resources”, I was once told at a lecture, and it honestly set something into place for me. It might sound a bit simplified, but that is how I understand SDG 12. That waste only exists because we are not being good enough at keeping products and material in use – and that we accept not being good enough at it. Waste is not an accident, it is the consequence of design decisions.

This is where we started in Flacon. To think, well all this single-use plastic packaging for shampoo and soap is an unnecessary waste. It is a flaw. A hotel operating with 100 guests a night can go through 109.500 single-use bottles over the course of a year. This amounts to more than 700 kg of plastic waste – or more than 1.4 tons of CO2. Equaling taking your average car in Copenhagen and driving it all the way to Congo.

All of that can be avoided with reuse. If we just design a beautiful bottle for personal care products that hotel guests can use over and over. Not only could we stop the unnecessary waste of single-use but also create better packaging products. Single-use packaging is often of poor quality, because it is, well, thrown away. With reuse, you can invest in quality materials and forms and transform packaging into a product of high value and quality. Pure re-use magic (almost).

Of course, nothing is that simple. The promising simplicity of re-use does come in a complicated package of logistics, partnerships, consumer patterns, and design. The simplicity of re-use depends on a take-back, storage and refill infrastructure and on committed hotels that are ready to change their patterns and collect instead of throwing away. It also depends on hotel guests’ interaction with packaging and design that invites and encourages use over and over again. Re-use is simple, but the connected, circular service is complicated.

And taking this on and making it work is, in my not so humble opinion, innovation

Development goals:
1. SDG no. 12 – responsible consumption and production
2. SDG no. 13 – climate action
3. SDG no 14 – life below water
4. SDGO no 15 – life on land.

Thank you for hanging on and hearing me out. If you see things differently, are curious or just want to say hi – drop by me and Flacon at CBS entrepreneurial Day.

Written by Stine Ullum, Co-founder of Flacon



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3 Macro Solutions to Save the World

At Fizzit we have the vision to help you consume soda with the lowest possible carbon footprint. We are trying to accelerate the adoption of home/on-demand carbonation as the primary mode of soda consumption

Unfortunately, the story of human ingenuity is not perfect. It is one of the primary drivers of consumption. Most consumption chains have been degenerating our ecosystems. While the metrics may be debatable, the effects of our debilitated ecosystems are very much tangible. Loss of biodiversity, fossil and resource depletion, pollution to name a few. Unfortunately, not all resource systems are regenerative. Luckily, the energy systems are renewable sources. The good news is that the problem of energy storage is now close to being solved with Hydrogen, the most abundant element in the universe. The adoption rate could be faster if not for the existing status quo, created and controlled by forces that are human. Certainly, human forces, importantly the desire for wealth creation has been a major factor that has led us into these circumstances. The mechanics of wealth creation is no rocket science. To create more wealth, we either need to drive up consumption or create more returns per unit of consumed resource. When resource consumption is being optimized in the short term, it will put downward pressure on consumption in certain economies. If the price is at the mercy of open market competition, the only option is to build more efficiency than before, in producing products and services. Let’s add some fuel to the fire and drop the interest rates to the lowest in the history of interest rates. That creates even more demand for real assets. Real assets at least need material and energy resources to create goods and services. Wonder what the use of would be the so-called wealth if there are no products, services and real assets to exchange the financial assets for. We need sustainable or in some cases renewable or regenerative ecosystems to build, house, run and maintain real assets. The obvious and trivial conclusion is we will again have to rely on human ingenuity to lead us to sort of a sustainable world along with some degree of wealth creation, if at all possible.

The UN has proposed 17 sustainable development goals (#SDGs) for a transformed world that some describe as utopia. At least in a lot of the arenas, progress is being made. While more needs to be done, some solutions and technology required to move us in the right direction already exist carbon capture, marine fuel cell drive trains, green hydrogen production systems etc. The first problem that needs to be solved is how to accelerate the adoption of these technologies. Perhaps, without the problem of impending doom, these solutions will be on the usual life cycle from being a lab rat to a commodity. The need of the moment is innovations for “Accelerated acceleration” of innovations.

The second problem is to innovate the innovation on the measurement scale. The sustainable innovations should help us transform almost everything we do, more importantly, the resource consumption chains such as food, beverage, energy, fashion etc. When it comes to addressing responsible consumption, the keyword is efficiency. Efficiency, one of the drivers of GDP, is improvements in the output of products or services. It is measured in relation to the costs of both human and financial capital employed. This definition needs to be extended to include both environmental and social capital. We already know how to reap financial benefits by employing financial capital but for the environment and our ecosystems, the best thing we could do is reduce our footprint per person per year. Even if the total environmental footprint metric is not close to a widely accepted standard like ROI, it can be a good starting point. There are also other important metrics developed and published by the research community that require immediate adoption. How far have we come along with the adoption of ESG among the investment community? The third and most important is execution. If there would ever be a period of time in human history, it is in the next upcoming decade to DO IT RIGHT.

One of the challenges associated with achieving these highly correlated and complex #SDGs is it requires both micro and macro-level transformation. As it can be inferred from the above SDGs 13, 8, 9 and 12 are very much correlated. It is not until recently, #Climate-KIC and other expert organizations have published that we need systemic changes. The progress in climate action (SDG13) is highly correlated with progress and development in clean and affordable energy (SDG7). Perhaps we could make some progress in SDG13 by capturing carbon in the short term. #Climeworks has come up with a way to capture carbon from thin air. When it comes to #carboncapture, experts have shown that the best and the most efficient project is planting trees and reforestation. However, at the scale and magnitude of the carbon emissions, we should do everything possible and anything possible to capture, store and use carbon. In the fight against climate change, what we do with the captured carbon is as important as how we capture carbon. The business case for carbon capture is based on the available carbon markets. For example, the carbonated soft drinks (CSDs) market can be leveraged for carbon storage. CO2 is used as an ingredient in many beverages to create the fizzing. Now, CO2 as a resource is not devoid of its own footprint, meaning CO2 is being emitted in the process of using it as a resource. When viewed through the lens of soda’s life cycle (#LCA) consuming soda today has a greater footprint than necessary. Transportation, packaging, etc. are the main culprits. More than 90% of the packaged soda is water which is being transported from plant to pantry. All of these factors are offsetting the potential of the beverage market to be used for carbon storage.


So we created #Fizzit to deploy the systemic change and build maximum efficiency into consuming soda.

At Fizzit we have the vision to help you consume soda with the lowest possible carbon footprint. We are trying to fuel the innovation pipeline to accelerate the adoption of home/OnDemand carbonation as the primary mode of soda consumption. As of today Fizzit is offering a green last-mile logistics service to the greater Copenhagen market. More developments to further reduce the footprint and scale our solutions to other markets are being planned. Keep up with Fizzit blog posts for further updates.

We believe that such a transformation is possible across most of resource consumption chains. IoT and sensor technology can be used to drive efficient use of resources and invariably optimize resource consumption. We already have some creative solutions empowering the public utilities and the associated private companies, however, we also need to empower end consumers at the same time. We are hoping to see more social entrepreneurs coming up with even more creative solutions trying to lower the footprint across other chains. As we are witnessing, the emphasis is on teamwork (SDG#17) to affect the change. No solo stakeholder group can alone make this change possible. Policymakers, social entrepreneurs, impact investors, consumers, and EVERYONE have to be in it. In the midst of the ongoing crisis, call it climate change or others, I am trying to be optimistic that we will be able to salvage our ecosystems from the current conditions.

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Female entrepreneurs or just entrepreneurs?

Female Start Up Association is a community to support and encourage female Students and Graduates to pursue opportunities within entrepreneurship and the startup environment. 

When you ask children today to draw a scientist, an increasing number of them would draw the scientist as a woman which indicates that the gender balance in academia is going in the right direction, right? But wonder how it looks when you ask them to draw an inventor, an entrepreneur or even an investor because here the sad truth is that the gender balance is not going in the right direction.

Between 2001 and 2015, approximately one-third of all companies established was established by female entrepreneurs, today this number – with its 27 % – is closer to one fourth. It is not only going the wrong direction, but the realization here is also that the balance between male and female entrepreneurs has never been close to equal. With a work environment in Denmark where there is close to an equal amount men and women working, and women, in general, are choosing higher education, there should be a great potential for a higher quantity of quality female startups. This imbalance goes directly against the UN Sustainable Development Goal number 5 which is to “Achieve gender equality and empower all women and girls”. If these goals should be achieved by 2030, it is now the time to promote female entrepreneurship and establish environments that encourage more women to pursue a career within the entrepreneurial field.

But why is the imbalance so big? One of the big factors, when you look at other articles on the subject, is that is it more difficult for women to generate external funding, but this is far from all the reasons. When we asked a group of female students whereas half more than of them where working on their own startup why they thought the numbers where so low, they believed that some of it were due to it being mainly men on the scene, which makes it harder to find the right support, network opportunities as well as role models. However other factors included that women work differently from men; they have a higher tendency to want to be perfect and know it all before taking big risk as well as being more resistant to taking big risk in general.

So.. Maybe it is time we acknowledge that men and women work differently within the startup scene, that imbalance between female and male entrepreneurs is not (only) a case of gender injustice, but a case of having a startup environment that is not adjusted to generate an equal number of female entrepreneurs. And this is what we want to combat. At Female Startup Association we wish to generate an environment where female students and graduates who have established or are dreaming to creating a startup can find the right support, this includes mutual knowledge sharing, development of competences as well as general empowerment. Through a series of events, workshops, and lectures we aim to create a community where students and graduates from different universities can benefit from each other, as well as external role models and experts.

Our aim is to create diversity as well as equality, and one might ask if we create the opposite by founding a female association only? Ideally, we would love to create a general student startup association instead, however, the truth is unavoidable, and as long as we have such a fractured startup environment, we believe the best solution is to create awareness and focus on female entrepreneurship.
Then maybe one day the balance is closer to equal it will hopefully not matter whether you are a male or female entrepreneur.

UN’s Sustainable Development Goal

We are primarily working with gender equality (Goal 5), aiming to raise the number of female entrepreneurs, however, we believe a positive factor of having a more diverse startup scene in Denmark will resolve in economic growth and employment (Goal 8). Also one of the ways we will work with this is through better support and education (Goal 3).

Written By Sissel Toverud Stork, Co-founder of Female Startup association


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Diabezy: A personal helper and social network for diabetics

Diabezy wants to help diabetics in their daily lives. We want to combat that by providing a platform that offers a number of functions to assist the diabetic in his or her daily routines and help them work on themselves.


So why diabetes? Well… There are over 320.000 people that have diabetes in Denmark as we speak. There are furthermore over 300.000 that are in the stage before Diabetes, called Pre-diabetes. Over 60.000 do not yet know they have diabetes. Scary numbers and scary times. The number for diagnosed diabetics in Scandinavia is over a million. So it clearly affects a lot of people.

If we look towards the big wide world, diabetes is an even greater challenge. There are over 180 people a day(!) that get diagnosed with Diabetes in Australia. The US has seen an extraordinary rise in Type 2 Diabetes diagnoses over the past years.

Now let’s look at how it affects the taxpayer. The cost of diabetes for Denmark alone is 86 million DKK a day. That’s 31.7 billion DKK a year and makes up a big chunk of the total spending on healthcare.

Lastly but most importantly, we believe that most diabetics do not get the attention and help they need. A doctor’s consultation is on average less than 22 minutes, of which most are spent looking at data on a screen and barely making eye contact with the patient. We know this, since we have been in that chair and sat through such an experience, firstly as a patient, then as a part of a research study. This problem is real but unfortunately does not enjoy very much awareness.

We need to do better as a species, as politicians and lawmakers, and we need to do better for each other.

This is why we have taken matters in our own hands, and through classical Lean Start-Up methodology, we will work hard towards building the best and most intuitive app that really helps improve the quality of life for the diabetics of the world.

Stay tuned. Stay eating healthy.

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