Limelight Music is the music streaming app for discovering new music. We focus exclusively on up-and-coming artists. The goal of the Limelight platform is to create an environment that ensures that you actually get discovered as a talented artist.

Limelight Music will make it easier for musicians and listeners to find each other – our algorithm automatically pairs them based on the listener’s music taste.


Why are we doing this?

We’re aiming for bringing the power back to the listeners. We do not believe record labels should control what people should listen to. Therefore, we are making a democratic platform where the listener’s’ opinion entirely controls what’s “trending” on the platform.

We have experienced multiple artists struggle with being heard and discovered. It does not happen today for the simple reason that the relevant listeners are not automatically directed to upcoming music on platforms such as Soundcloud and Spotify.

This is why we took it upon ourselves to create a platform where listeners can easily be exposed to up-and-coming music that matches their tastes. The app learns the listener’s music taste, and then pairs listeners with relevant artists. With just one click, a listener on Limelight can discover the next major breakthrough artists. The app is free and without annoying ads.


Call for artist uploads!

While we’re working on developing the app for the listeners, we have already opened for artists to upload their tracks on the website. It’s completely free and you keep all of the rights to your music. Read more about the many perks of uploading to Limelight here. If you’re a music lover and wants to give back to music community by using Limelight – give us a like and follow on Facebook and Instagram, where we’ll update you all on app progress, festivals and exciting artists to look out for.


The team

The Limelight team consists of 9 people from the IT University of Copenhagen, RUC, a former student from Den Rytmiske Højskole and Aalborg University. The company was founded in the summer of 2016.

Meet Limelight Music at CBS Entrepreneurial Day 2017!


The story about Lasse and the Perspectacles

Lasse Larsson has an impaired vision which for some people can be difficult to understand. But thanks to the Perspectacles his classmates and teacher can now relate to him.

Written by: Margrethe Løkkegaard

23 year old Lasse Larsson’s sight is not very good. In his everyday life this implicates him having difficulties reading the blackboard in school, and having to listen to his school books instead of reading them.

Lasse’s left eye is 6/60 and his right is 3/60. Translated this means that when a normally sighted person can see a cat 60 meters away, the cat has to be only three and six meters away from Lasse in order for him to see it.

And even though you understand that his sight is not very good, it can be difficult to comprehend since you have never tried it yourself. The decreased sense of vision brings along some everyday challenges which for Lasse can be to meet new people – both when meeting a new friend, but also when asking for directions, Lasse elaborates:
– If I ask a person at the train station if this train stops at Høje Taastrup, most people get surprised at first. They must be thinking “the monitor is right there, why doesn’t he just look at that?” until they realise that I can’t see. Then they for the most part are very helpful – and sometimes curios.

The perspectacles shows a new way to see

Lasse is always open when it comes to talking about his sight and this showed when he started school.
– I started telling my classmates and teacher that my sight isn’t good so if I asked more times about something, it was simply because I could not see the blackboard, Lasse says.

Then as a part of being closely involved in the development of the Perspectacles simulation goggles Lasse got the chance to show his teacher and classmates how his reality looks. The goggles are a low-tech solution and have a vision filter that can be changed to simulate the different kinds of visual impairment, everything from tunnel vision to a decreased vision like Lasse’s.

Lasse took his teacher for a walk in Roskilde while she was wearing the Perspectacles, showing her how his world looks and how he navigates through town.

– My teacher tried the goggles and we began walking down to the busses. This way I showed my teacher which challenges I meet everyday – like what colour is the pedestrian

traffic light and which number does this bus have? These things can be challenging for me, describes Lasse.

The goggles helped understanding

The Perspectacles was very helpful to gain a mutual understanding of what Lasse experiences every day and Lasse’s teacher could now plan the lessons with a better understanding of what he needed.

– The walk in Roskilde gave my teacher a whole new perspective, as she said “now I understand why Lasse reacts in the way that he does”. For example my teacher said to me, “Earlier I thought that the reason you never waved back at me, when I waved from my car, was because you were mad or annoyed with me. But because of the goggles I understand that you just couldn’t see me”, Lasse says and explains that his teacher also after the experience with the Perspectacles finally understood the value of a good photocopy with no blurred text.

The Ballast CPH team will work on a Augmented Reality-version of the Perspectacles during the fall.



Arono is a health service with a mission to make it easier for people to live a healthier and happier life. Arono offers customized diet plans (“kostplan” in Danish”) for anyone who wishes to lose weight, live a healthier lifestyle or gain muscle mass. By tailoring the diet plan to the individual’s goal as well as nutritional needs, Arono enables the user to reach their goal on their own terms and within their own time frame. Week by week, the user will get closer to living a better, healthier, and happier life.

With Arono, we wish to make information about health and nutrition more widely available and easier to understand. In a world where we are constantly overexposed with facts, information, and opinions on what to eat and how to live, we want to create a platform where people can reach their health goals – no matter how big or small – in an easy and simple way. Because at Arono, we believe that everyone deserves to live life to its fullest.

Arono was developed with help from experienced healthcare and nutrition professionals and with data from the National Food Institute at the Technical University of Denmark. Throughout their use of Arono, users are teamed up with a dietician as a way of providing support and help to the users. The health service is subscription-based and currently consists of 250+ recipes that are adjusted to the user and their needs and goals.

According to the Danish Agriculture and Food Council four out of ten Danes followed a specific diet in 2015 with the aim of losing weight[1]. By offering customized diet plans, we we wish to offer a more beneficial and long-term solution to anyone wanting to live a healthy life. Food is one of the few things that bring people together while making them happy. At Arono we believe that eating a healthy and nutritious diet will increase your quality of life and help you become a happier person.

To learn more about Arono, please visit our website at The team behind Arono is looking forward to meeting you at CBS Entrepreneurial Day 2017!




Today, we are happy to introduce the vision behind Main & Partners, a CSE-started consultancy startup who’s mission is to push radical innovation in the world. Now, while that might sound overly ambitious (or even cliche), Founder and Creative Director Alexander Main breaks down his vision to achieve just that. Welcome to Main’s Master Plan.

Step 1: Become self-sufficient (VaaS – Visualization as a Service)

Because any great idea can – and will eventually fail due to lack of funding, the first step in the plan is to become self-sufficient. This is achieved through offering B2B consulting services with quick turnover (low risk – steady growth). Although old-school, this setup allows the company to grow step by step, gaining experience and building key relationships.

In this case, the service of choice is ”photo-realistic 3D product visualizations”, offered to companies in the consumer electronics, automotive, life-style, health and aerospace sectors. Instead of developing our own products, we help other companies better communicate their own. On itself, this is a very interesting area which we are extremely passionate for. We already have the skills to visualize any product or idea at the ultra-realistic level, whether it’s real or not giving us a great power. More about CG product visualizations can be read at our blog post: “The New Era of Product Photography is Not Photography”.

Step 2: Expand towards development (IaaS – Innovation as a Service)

Here is where things become more exciting. As we grow our visualization business and stabilize our pipeline, we will expand towards the actual development of innovative technology products (initially at the conceptual level). Together with our world-class 3D Visual Artists, we will add Industrial Designers, Engineers and Technologists to our team, all committed to the creation and envisioning of future products. Our company will create its own mini “Skunkworks” division, an “Innovation Squad” ready to develop its own ideas, and offer B2B innovation services.

Step 3: Becoming an Idea Incubator (Joint Ventures)

At this stage, our consultancy will engage in higher-risk, but higher-rewarding activities, such as the creation/co-creation of products and the launching of spinoff companies/joint-ventures. This will turn the company more business and investing oriented, while retaining its highly innovative and technology-focused core.

Currently, we are at Stage 1, having reached a modest “self-sufficient” status a few months ago (which is amazing on itself). We’ve had the pleasure of collaborating with MIT’s Hyperloop, visiting SpaceX (meeting Elon Musk for one second), working with several technology startups and recently with Danish hearing aid company “Widex”.

Running the company is full of ever-lasting challenges, such as building a dream team, securing profitable clients and scaling up the business. However, I look forward to having a life-time to growing this vision, step by step, the old-fashioned way.


Visit Main & Partners at CSE or online via:





How it all started – sex toys or medical devices?

2013 was the year I joined a group from DTU (The Technical University of Denmark) and KADK (The Royal Danish Academy of Design) and the year we hatched the initial idea, of changing the way we think about the unthinkable. As green as can be, we were open towards everything and everybody. The initial ideas ranged from a couple of sex toys, which could process live bio input of lovers and output a data driven “interaction” to more hardcore medical devices. We ended up somewhere in the middle with a research driven runway strategy to provide patients and practitioners, with a method of understanding how training pelvic floor muscles fights incontinence.

The first real step towards a start-up dream, which we later named NoviPel

We presented our first prototype and business plan at the DTU App Garage Pitch Competition late 2013. We came in second, just behind another Danish startup, who had just raised a round of crowdfunding. As we were in R&D mode, we had not raised any money yet, but were really happy to be told that first and second position were neck-to-neck.

Our team started to grow

2014 – the company grew with new members and new skills. We welcomed much needed electrical assistance and experienced leadership onboard. Pelvy was our first name (but we changed it to NoviPel after we were accepted into the first batch of Danish Tech Challenge.)

Failing fast

With 4 out of 6 people on the team still in school, a typical day was all work and very little free time. As the youngest team at DTC, we felt like we had to prove that whatever we lacked in experience, we would make up for in sheer determination. We had heard you had to fail fast to be successful, so we did all the errors possible. Nonetheless we were surprised and truly proud, when the finalists were announced.

Impressing the Crown Prince of Denmark…

We had fought alongside 22 companies, with highly experienced people and now had a spot on the stage with 5 other finalists. Now we just needed to put together our pitch deck, to impress the crown prince of Denmark and the jury. Filled with joy we got together for the final rehearsal, only to find out that someone had beat us to the finish line. With despair, we watched as a product, based on the exact same technology and marketing had hit the world hours before our rehearsal in front of the DTC companies. This was devastating; we couldn´t believe our eyes as all the big tech and women magazines around the world had featured articles. From ecstasy to horror in a matter of 60 seconds.

It’s not about how far or fast you fall….

But as everybody knows; it’s not about how far down you go, it’s about how fast you pop up again. We went back to doing what we do best; R&D. Admittedly with a bit of depression and compulsive drinking. Dazed and confused we came up with our best sensor to date. Being cornered we had fought back and delivered a truly unique and novel device. We demoed our idea in front of the DTC administration and got back in the fight for the final prize of 500.000 DKK and stardom.

Blood sweat and tears….

As one disaster rarely hits alone, it should not have come as a big surprise, as three team members were informed about their family members‘ sudden encounter with a case of bacterial meningitis induced coma, late stage Parkinson’s and a stroke, weeks before the finals. It must be a sign, to keep fighting. It takes blood, sweat and tears to grow anything, worth growing. Especially if your product aims to make the world a place of less suffering. We did not win. We did not lose. The finals were amazing and the winner deserved the fame. We had gotten through and were stronger than ever. DTC gave us an experience for a lifetime, and helped noviPel become what it is today.

Renewed Energy at COBIS

2015 was the year of renewed energy and the year where we moved from R&D to actual business development. People had noticed us and we were offered offices at a VC company looking for a future partnership. Stoked, we accepted and started working from our first real office. Still lacking funding, all our spare money went to the company, with growing costs as we had to bring in legal help with our patent application and general company structure. We decided that we were not mature enough for venture capital and started a focus on soft money instead. We moved offices to COBIS and joined the ranks of other great medtech startups.

And now…

2016 brought along a shift in focus as we needed to fund our ideas and patents do not come cheap. This meant that we had to look for some serious funding, as our spare change could not fund this project forever. We were granted a double grant by Innovationsfonden; an “Iværksætterpilot” for a team member and a full “Innobooster”. During 2017 we matched the public funding with private funding and are now ready to hit the market.

Market launch

We are happy to announce that 2017 will be the year for our market launch, after 3 years of hard work, filled with ups and downs. Thanks to all that helped, fought and co-created. In a time where all are trying to go out into the world to find themselves, noviPel looks inside for the answer. Wanna join in, got questions or wanna hear more of this story?  Reach out, we are always open for a coffee date.