What do 2030 Builders do?

2030 Builders, is a digital innovation tool that is helping companies to independently innovate and impact with the SDGs.

Can you tell me about yourself and your business?
We developed a gamified tool which the companies can use in teams in any department, to understand how they can work with the SDGs and how they can discover their unique business potential within the SDGs.

Why did you start your business?
I co-founded 2030 Builders together with my sister because we both have a passion for making the world a better place. Our educational backgrounds are in business, me from CBS International Business and Politics with a minor in sustainability, and hers in Social Entrepreneurship and Management, with a speciality in Impact Investing. We combined our expertise, passion for sustainability, and desire to enact change, which resulted in the creation of our product that helps companies transition towards sustainable practices. 

Mia and Gabriela and sisters and founders of 2030 Builders

What have you achieved with the company so far?
We’ve launched our facilitated MVP in March, and right now we have a product ready for facilitation inside companies. We are still working on our software as a service version of our product which will empower companies to engage in the SDG impact play on their own. Our plan is to scale up and enable companies worldwide to innovate with sustainability goals, not only within Denmark. 

Why do you think sustainability is important?
Sustainability is important because it needs to become the norm. There’s a lot of buzz about it due to society feeling pressed by climate change, natural disasters, and the limited resources that we started finally to acknowledge. Because of the negative impact, people have made, both on the environment and society we now experience the pressure. Hopefully, we will transition, by 2030, to a society which, there is less talk about sustainability and how to become sustainable. This is because sustainability will be the norm. Everybody will only think in a sustainable manner when they do any action or business in their daily lives like designing a service or product. Changing the norm to be sustainability is not an option at this point.

How is your product or service sustainable?
When we started with the idea of creating something gamified we thought about doing something digital, and not just the board game in on cardboard. So the product is sustainable because it’s digital. It also takes into account how to how to use sustainability to the maximum. 

What makes it unique?
Our unique selling proposition is that our product is a fast track to sustainability. It’s enabling companies to do it internally rather than spend time on a consultant and wait for a solution. There’s no data disclosure necessary, and all work is done inside the company themselves since they know best. Another unique selling proposition is the unlimited possibilities it brings. It’s customizable in which a company can start working whichever goal they want and empower all its departments to choose what goals make the most sense for each team to act upon. There is an abundance of opportunities to find new ideas for products and services, and it’s up to the imagination of employees to discover them. 

How is your service connected to the SDGs and which ones?
Our overall mission taps into SDG 8 decent working economic growth, because we want to make economic growth more sustainable. And of course, decent work contributes to social sustainability. We empower companies to report on their sustainability practices so they can reflect on how to improve. We look into all of the goals and we try to simplify the process so that the companies can find it easy to identify which ones which goals are relevant for them, and which ones they should work towards. So we help facilitate the impact of the SDGs chosen by our clients choose to work with. But we are promoting all goals equally.

What are your next steps for making the company greener?
We are looking at how we can improve our inside practices. More sustainable doesn’t necessarily means mean greener, of course, right now we are a startup. And we have to print also for our iteration purposes, but we’re transitioning now to stone paper for our promotional materials and business cards, and everything that we printed out. In addition more sustainable will also mean monetizing more so we can actually pay to people that are working with us. Right now we have a lot of interns and we want them to feel both rewarded by the change we make in society and environment but also by remuneration. 

Do you have any tips for other companies to work with sustainability?
Work with us 🙂


Follow 2030 Builders on Social Media!



Music streaming has revolutionized the music industry. As a result of this, CD sales has declined every year since the launch of Spotify – October 2008. Not many people know this, but in fact TDC was the first-mover in the era of music streaming. They launched TDC Play in March 2008 – more than 6 months before Spotify. TDC made the costly mistake of only making TDC Play available to their own customers only.

Since 2008, music streaming has been made available all around the world, and the main players in the market are Spotify, Apple Music, Tidal, Deezer, Pandora and Napster.

The above-mentioned platforms works for the well-established artists, who are signed on major (Sony, Warner and Universal) and large record labels. It’s a completely different story for the unsigned independent artist. They will most likely never get exposure on these platforms, as the influential charts are owned by the record labels, and they only push the exposure forward on their own artists. If they somehow gain exposure, the payment per stream is nowhere near the level of the established artists payment.

Source: https://www.digitalmusicnews.com/2017/07/24/what-streaming-music-services-pay-updated-for-2017/

As an alternative to the aforementioned music services, the independent artist can upload their music to Soundcloud. Contrary to the other platforms above, it is free to upload on Soundcloud, but here the artist will not get paid at all, and the problem with lack of exposure is even more significant in this case. Because of an inefficient matching-algorithm and too much unsorted music, it is almost impossible for a relevant listener to stumble upon like-minded music. Soundcloud has evolved into a big mess of sound in various verifications (upcoming music, snippets of famous songs, podcasts etc.).

Limelight is the solution
It is really a struggle for the up-and-coming artist to get a breakthrough, and talent is definitely not enough today. You need connections, money and a marketing plan to gain a following. Limelight will change that! It’s a platform with a strong focus on the undiscovered talent and the ease of finding up-and-coming music from the underground environment.

Because Limelight’s unique matching-algorithm intuitively learns your music taste, you will be matched up with relevant artists through your very own personal radio (picture). Here you don’t need any knowledge about the underground scene to begin discovering. It’s as easy as one click (play) to start your journey of discovery. The music finds you, and not the other way around.

Why choose Limelight as an artist? (read more – Danish)

The artist is guaranteed to be heard by a relevant audience with preferences towards their genre.
The artist will learn about their listeners through Limelight, as we provide them with extensive data feedback – free of charge.
The record labels and booking agencies scout talent through Limelight’s data.
KODA-members will get paid for streams on Limelight.

Limelight is for every kind of up-and-coming artist. To insure the quality on the platform, we simply trust the listeners’ ear. If the listeners ‘upvote’ a track it will be exposed to more likeminded listeners, and if they primarily ‘downvote’ a track it will be exposed less.

If you’re and up-and-coming artist, upload your music on Limelight’s website now, and be ready on the platform when the app is launched for the listeners in the beginning of 2018.



Limelight Music is the music streaming app for discovering new music. We focus exclusively on up-and-coming artists. The goal of the Limelight platform is to create an environment that ensures that you actually get discovered as a talented artist.

Limelight Music will make it easier for musicians and listeners to find each other – our algorithm automatically pairs them based on the listener’s music taste.


Why are we doing this?

We’re aiming for bringing the power back to the listeners. We do not believe record labels should control what people should listen to. Therefore, we are making a democratic platform where the listener’s’ opinion entirely controls what’s “trending” on the platform.

We have experienced multiple artists struggle with being heard and discovered. It does not happen today for the simple reason that the relevant listeners are not automatically directed to upcoming music on platforms such as Soundcloud and Spotify.

This is why we took it upon ourselves to create a platform where listeners can easily be exposed to up-and-coming music that matches their tastes. The app learns the listener’s music taste, and then pairs listeners with relevant artists. With just one click, a listener on Limelight can discover the next major breakthrough artists. The app is free and without annoying ads.


Call for artist uploads!

While we’re working on developing the app for the listeners, we have already opened for artists to upload their tracks on the website. It’s completely free and you keep all of the rights to your music. Read more about the many perks of uploading to Limelight here. If you’re a music lover and wants to give back to music community by using Limelight – give us a like and follow on Facebook and Instagram, where we’ll update you all on app progress, festivals and exciting artists to look out for.


The team

The Limelight team consists of 9 people from the IT University of Copenhagen, RUC, a former student from Den Rytmiske Højskole and Aalborg University. The company was founded in the summer of 2016.

Meet Limelight Music at CBS Entrepreneurial Day 2017!



Written by: Margrethe Løkkegaard

Ballast CPH became a thing when the three engineers Christine Svensson, Helle Vedø and Michala Mathiesen finished their master’s degree in Sustainable Design from AAU CPH in 2016. The dream is to create awareness of what it means to live with a visual impairment and from that improve the way of designing cities, websites and products.

The three engineers have worked with several tools to help people understand what a life with visual impairment can look like. One of the tools is the Perspectacles simulation goggles where one goggle can simulate endless kinds of visual impairment due to the design of the goggle which includes exchangeable vision filters.

The Perspectacles are also a part of the board game Perspectacles – The Game, that the three women have developed. The game is a teaching game and has two rounds. In the first round the participant is placed in the shoes of a person with a visual impairment – and has to go through different activities while wearing the simulation goggles. In the second round the roles change and the same participant now has to put himself in the shoes of e.g. a relative or a co-worker. The game results in better understanding, improvement ideas, as well as it provides knowledge on the most common eye diseases and their consequences.

Creating the start-up, Ballast CPH, was the direct outcome of the three engineers’ master thesis, which focused on how to explain visual impairment in the best way possible. In the beginning of the thesis project the idea was to focus on designing for blind people,but quickly Christine, Helle, and Michala found out that the amount of completely blind people in Denmark was low. Nevertheless they found that there was a lot of people living with different degrees of visual impairment that found it difficult to make their surroundings understand what their eye condition meant for them in their day-to-day lives.

Christine, Helle, and Michala then decided to find a solution, thus this resulted in making the Perspectacles simulation goggles as a communication tool for both private people as well as sight professionals.

Currently, a year after they finished their thesis, Ballast CPH has customers in Denmark, Germany, Portugal and Rumania, and are now working on pairing the Perspectacles with Augmented Reality.


The story about Lasse and the Perspectacles

Lasse Larsson has an impaired vision which for some people can be difficult to understand. But thanks to the Perspectacles his classmates and teacher can now relate to him.

Written by: Margrethe Løkkegaard

23 year old Lasse Larsson’s sight is not very good. In his everyday life this implicates him having difficulties reading the blackboard in school, and having to listen to his school books instead of reading them.

Lasse’s left eye is 6/60 and his right is 3/60. Translated this means that when a normally sighted person can see a cat 60 meters away, the cat has to be only three and six meters away from Lasse in order for him to see it.

And even though you understand that his sight is not very good, it can be difficult to comprehend since you have never tried it yourself. The decreased sense of vision brings along some everyday challenges which for Lasse can be to meet new people – both when meeting a new friend, but also when asking for directions, Lasse elaborates:
– If I ask a person at the train station if this train stops at Høje Taastrup, most people get surprised at first. They must be thinking “the monitor is right there, why doesn’t he just look at that?” until they realise that I can’t see. Then they for the most part are very helpful – and sometimes curios.

The perspectacles shows a new way to see

Lasse is always open when it comes to talking about his sight and this showed when he started school.
– I started telling my classmates and teacher that my sight isn’t good so if I asked more times about something, it was simply because I could not see the blackboard, Lasse says.

Then as a part of being closely involved in the development of the Perspectacles simulation goggles Lasse got the chance to show his teacher and classmates how his reality looks. The goggles are a low-tech solution and have a vision filter that can be changed to simulate the different kinds of visual impairment, everything from tunnel vision to a decreased vision like Lasse’s.

Lasse took his teacher for a walk in Roskilde while she was wearing the Perspectacles, showing her how his world looks and how he navigates through town.

– My teacher tried the goggles and we began walking down to the busses. This way I showed my teacher which challenges I meet everyday – like what colour is the pedestrian

traffic light and which number does this bus have? These things can be challenging for me, describes Lasse.

The goggles helped understanding

The Perspectacles was very helpful to gain a mutual understanding of what Lasse experiences every day and Lasse’s teacher could now plan the lessons with a better understanding of what he needed.

– The walk in Roskilde gave my teacher a whole new perspective, as she said “now I understand why Lasse reacts in the way that he does”. For example my teacher said to me, “Earlier I thought that the reason you never waved back at me, when I waved from my car, was because you were mad or annoyed with me. But because of the goggles I understand that you just couldn’t see me”, Lasse says and explains that his teacher also after the experience with the Perspectacles finally understood the value of a good photocopy with no blurred text.

The Ballast CPH team will work on a Augmented Reality-version of the Perspectacles during the fall.



Have you ever wondered what it’s like to be part of a startup? CBS student Emilie Rosenørn recently worked as an intern at a young CSE-startup. Read on to hear about her experience and what she learned from it.

In the summer of 2017 I spent my time interning at the startup Arono. Arono is a health platform that offers customized diet plans for anyone wanting to lose weight, live a healthier lifestyle or gain muscle mass. The great thing about Arono is that it enables users to reach their goals on their own terms and thus be able to live a happier and healthier life.

Looking back, I am so grateful for the experience and how I got to spend my summer with an incredible team of young, talented, and dedicated entrepreneurs. I would definitely encourage all college students to intern or work at a startup company if they ever have the opportunity.

The entrepreneurial spirit

It didn’t take long for me to feel passionate about Arono because I clearly saw the passion and energy that the founders of Arono have put towards the company and it was simply contagious. They believed in Arono’s mission and so did I, which made me even more intent on sharing it with others. The company’s culture was deeply inspiring and it gave me a better idea of what I would want in a future workplace.

Responsibility and influence

Interning at a startup is quite unique because you are given a great amount of responsibility. At the same time you get to contribute to the success and growth of a company and influence it in its very early stage. This means you get to create value and experience the outcome and difference that your particular contribution has made, which was one of the great aspects of interning at a young startup.

Startup insight

My experience at Arono has left me with great insight into startups and all of the hard work that goes into starting and building a company. My time at Arono introduced me to a whole new world of tech companies, apps, funding, building a website, buying domain names, and the life of an entrepreneur. I was told countless stories about successful and failed startups which I learned so much from.

During my summer internship at Arono, I firsthand experienced how a startup works, how much hard work goes into it, and how the amount of things that must be done can seem endless. My internship has left me with tremendous respect for anyone who chooses to start their own company and decides to pursue a cause that they believe in.

Interning at Arono was an incredible experience. If you are interested in meeting the founders of Arono you can find them at CBS Entrepreneurial Day 2017 – I’m sure they’ll love to say hi.



Arono is a health service with a mission to make it easier for people to live a healthier and happier life. Arono offers customized diet plans (“kostplan” in Danish”) for anyone who wishes to lose weight, live a healthier lifestyle or gain muscle mass. By tailoring the diet plan to the individual’s goal as well as nutritional needs, Arono enables the user to reach their goal on their own terms and within their own time frame. Week by week, the user will get closer to living a better, healthier, and happier life.

With Arono, we wish to make information about health and nutrition more widely available and easier to understand. In a world where we are constantly overexposed with facts, information, and opinions on what to eat and how to live, we want to create a platform where people can reach their health goals – no matter how big or small – in an easy and simple way. Because at Arono, we believe that everyone deserves to live life to its fullest.

Arono was developed with help from experienced healthcare and nutrition professionals and with data from the National Food Institute at the Technical University of Denmark. Throughout their use of Arono, users are teamed up with a dietician as a way of providing support and help to the users. The health service is subscription-based and currently consists of 250+ recipes that are adjusted to the user and their needs and goals.

According to the Danish Agriculture and Food Council four out of ten Danes followed a specific diet in 2015 with the aim of losing weight[1]. By offering customized diet plans, we we wish to offer a more beneficial and long-term solution to anyone wanting to live a healthy life. Food is one of the few things that bring people together while making them happy. At Arono we believe that eating a healthy and nutritious diet will increase your quality of life and help you become a happier person.

To learn more about Arono, please visit our website at https://arono.dk/. The team behind Arono is looking forward to meeting you at CBS Entrepreneurial Day 2017!

[1] http://www.lf.dk/aktuelt/nyheder/2015/august/4-ud-af-10-har-vaeret-paa-kur-det-seneste-aar



The professional community can accelerate the integration process

By: Stig Nielsen – YESCPH CO.

Hiring refugees and other groups of migrants is a socially responsible action that also helps secure the future of Denmark. Dialogue, social inclusion and sustainable integration are counted among Denmark’s rewards, while a social life with colleagues, a professional network in the labor market and financial independence from the state are among the benefits of having a job – regardless of ethnicity.

In Denmark, the “integration question” has taken a near-permanent position in the agenda of everyday life. Religion, oppositions as well as eating habits are dominating the space in newspapers, and dissent along with political scoreboards have become independent goals for the debate over long-term strategies and pragmatic solutions to the “question”. One of the reasons for this can potentially be found in the fact that that people debating the “question” do not always agree as to what is being debated.

If you consult Gyldendals Den Store Danske concerning the meaning of integration, it is written that integration refers to the process that unifies separate entities and creates a greater whole. The same publication states that cultural integration revolves around the inclusion of ethnic minorities into a society. The definitional issue therefore becomes which “entities” should adjust and to what extent for integration to be successful. Social science has a series of concepts that describe varying degrees of adjusting in integration. Two British researchers Ager and Strang use the concepts of integration, assimilation and segregation when describing the degrees of adjusting done by ethnic minorities relative to a majority culture. Assimilation refers to a complete conversion to the cultural majority by the minority, segregation is an expression for the concept we know of as parallel societies and integration is understood as a mutual adaptation from both minority and majority. Integration should not be understood as any type of perfect median, merely as a process where both ethnicities give and take.

The purpose of this blog is not to discuss the extent of how much difficulty, different ethnicities and cultures have in adjusting to each other. The purpose is also in no way to define how much adjusting is required from either ethnicity in Denmark. This is fundamentally a political process. The purpose is rather to discuss the foundations for an effective integration process and provide a few concrete suggestions for actions that could assist in the process that everyone can take in Denmark.

Our suggestion – and business model – therefore, is founded in a pragmatic reality where globalization, Schengen borders, refugee flows and more traditional migrants are already present in Danish society, and will continue to be in the future.

It’s about dialogue and interaction

The basis of our suggestion is dialogue and interaction. We need to communicate with each other, take the time to address issues but also to understand people that need help. To us, integration is about understanding and understanding is best gained through dialogue and practical experience.

In today’s world, professional identities, functions and wages are a big part of everyday life. Therefore, our suggestion is that this space could (and should) be a natural part of the integration process. We know from Ager and Strang’s research that one of the major indicators of successful integration is work and access to the labor market.  Having a job provides financial opportunities that has a significant impact on a range of other conditions that are essential in the integration process. Things like: being part of a union, going on vacation, being able to pay health expenses – things that many Danes take for granted.

Besides the elements stated above, working also means access to Danes. It is said that Danes are hard to get to know and that the Danish language is hard to learn. Regardless of this, interaction and dialogue between newcomers and Danes is a necessity if we are to achieve sustainable integration. The consequence of not having interaction and dialogue are predictable cultural misunderstandings, parallel societies and ultimately mainstream xenophobia – from both sides.

Interaction and dialogue in the labor market

This far the suggestion is founded in theory and common sense that the Danish labor market can and should be a catalyst for sustainable integration. One half of the argument is straight forward and simple. Newcomers that have a job pay taxes and support the Danish society. At the same time, newcomers can interact and communicate with Danes. In other words, both parties also receive an insight into the others’ norms, societal understanding and the chance to broaden their cultural understanding. Newcomers can ask about anything from Sankt Hans to how do I file my taxes – and it goes both ways. It becomes prevalent to point out that while integration is a very localized process between a group of people, this also refers to Denmark and the global reality. Within dialogue and interaction, the exchange, adjustment and matching of expectations, that can never take place in the absence of interaction and dialogue, is founded.

Dialogue and interaction in the labor market requires only three things: a desire, an opportunity and capacity.



Today, we are happy to introduce the vision behind Main & Partners, a CSE-started consultancy startup who’s mission is to push radical innovation in the world. Now, while that might sound overly ambitious (or even cliche), Founder and Creative Director Alexander Main breaks down his vision to achieve just that. Welcome to Main’s Master Plan.

Step 1: Become self-sufficient (VaaS – Visualization as a Service)

Because any great idea can – and will eventually fail due to lack of funding, the first step in the plan is to become self-sufficient. This is achieved through offering B2B consulting services with quick turnover (low risk – steady growth). Although old-school, this setup allows the company to grow step by step, gaining experience and building key relationships.

In this case, the service of choice is ”photo-realistic 3D product visualizations”, offered to companies in the consumer electronics, automotive, life-style, health and aerospace sectors. Instead of developing our own products, we help other companies better communicate their own. On itself, this is a very interesting area which we are extremely passionate for. We already have the skills to visualize any product or idea at the ultra-realistic level, whether it’s real or not giving us a great power. More about CG product visualizations can be read at our blog post: “The New Era of Product Photography is Not Photography”.

Step 2: Expand towards development (IaaS – Innovation as a Service)

Here is where things become more exciting. As we grow our visualization business and stabilize our pipeline, we will expand towards the actual development of innovative technology products (initially at the conceptual level). Together with our world-class 3D Visual Artists, we will add Industrial Designers, Engineers and Technologists to our team, all committed to the creation and envisioning of future products. Our company will create its own mini “Skunkworks” division, an “Innovation Squad” ready to develop its own ideas, and offer B2B innovation services.

Step 3: Becoming an Idea Incubator (Joint Ventures)

At this stage, our consultancy will engage in higher-risk, but higher-rewarding activities, such as the creation/co-creation of products and the launching of spinoff companies/joint-ventures. This will turn the company more business and investing oriented, while retaining its highly innovative and technology-focused core.

Currently, we are at Stage 1, having reached a modest “self-sufficient” status a few months ago (which is amazing on itself). We’ve had the pleasure of collaborating with MIT’s Hyperloop, visiting SpaceX (meeting Elon Musk for one second), working with several technology startups and recently with Danish hearing aid company “Widex”.

Running the company is full of ever-lasting challenges, such as building a dream team, securing profitable clients and scaling up the business. However, I look forward to having a life-time to growing this vision, step by step, the old-fashioned way.


Visit Main & Partners at CSE or online via: www.mainandpartners.com