The professional community can accelerate the integration process

By: Stig Nielsen – YESCPH CO.

Hiring refugees and other groups of migrants is a socially responsible action that also helps secure the future of Denmark. Dialogue, social inclusion and sustainable integration are counted among Denmark’s rewards, while a social life with colleagues, a professional network in the labor market and financial independence from the state are among the benefits of having a job – regardless of ethnicity.

In Denmark, the “integration question” has taken a near-permanent position in the agenda of everyday life. Religion, oppositions as well as eating habits are dominating the space in newspapers, and dissent along with political scoreboards have become independent goals for the debate over long-term strategies and pragmatic solutions to the “question”. One of the reasons for this can potentially be found in the fact that that people debating the “question” do not always agree as to what is being debated.

If you consult Gyldendals Den Store Danske concerning the meaning of integration, it is written that integration refers to the process that unifies separate entities and creates a greater whole. The same publication states that cultural integration revolves around the inclusion of ethnic minorities into a society. The definitional issue therefore becomes which “entities” should adjust and to what extent for integration to be successful. Social science has a series of concepts that describe varying degrees of adjusting in integration. Two British researchers Ager and Strang use the concepts of integration, assimilation and segregation when describing the degrees of adjusting done by ethnic minorities relative to a majority culture. Assimilation refers to a complete conversion to the cultural majority by the minority, segregation is an expression for the concept we know of as parallel societies and integration is understood as a mutual adaptation from both minority and majority. Integration should not be understood as any type of perfect median, merely as a process where both ethnicities give and take.

The purpose of this blog is not to discuss the extent of how much difficulty, different ethnicities and cultures have in adjusting to each other. The purpose is also in no way to define how much adjusting is required from either ethnicity in Denmark. This is fundamentally a political process. The purpose is rather to discuss the foundations for an effective integration process and provide a few concrete suggestions for actions that could assist in the process that everyone can take in Denmark.

Our suggestion – and business model – therefore, is founded in a pragmatic reality where globalization, Schengen borders, refugee flows and more traditional migrants are already present in Danish society, and will continue to be in the future.

It’s about dialogue and interaction

The basis of our suggestion is dialogue and interaction. We need to communicate with each other, take the time to address issues but also to understand people that need help. To us, integration is about understanding and understanding is best gained through dialogue and practical experience.

In today’s world, professional identities, functions and wages are a big part of everyday life. Therefore, our suggestion is that this space could (and should) be a natural part of the integration process. We know from Ager and Strang’s research that one of the major indicators of successful integration is work and access to the labor market.  Having a job provides financial opportunities that has a significant impact on a range of other conditions that are essential in the integration process. Things like: being part of a union, going on vacation, being able to pay health expenses – things that many Danes take for granted.

Besides the elements stated above, working also means access to Danes. It is said that Danes are hard to get to know and that the Danish language is hard to learn. Regardless of this, interaction and dialogue between newcomers and Danes is a necessity if we are to achieve sustainable integration. The consequence of not having interaction and dialogue are predictable cultural misunderstandings, parallel societies and ultimately mainstream xenophobia – from both sides.

Interaction and dialogue in the labor market

This far the suggestion is founded in theory and common sense that the Danish labor market can and should be a catalyst for sustainable integration. One half of the argument is straight forward and simple. Newcomers that have a job pay taxes and support the Danish society. At the same time, newcomers can interact and communicate with Danes. In other words, both parties also receive an insight into the others’ norms, societal understanding and the chance to broaden their cultural understanding. Newcomers can ask about anything from Sankt Hans to how do I file my taxes – and it goes both ways. It becomes prevalent to point out that while integration is a very localized process between a group of people, this also refers to Denmark and the global reality. Within dialogue and interaction, the exchange, adjustment and matching of expectations, that can never take place in the absence of interaction and dialogue, is founded.

Dialogue and interaction in the labor market requires only three things: a desire, an opportunity and capacity.



Over the past decades, more than 150 various behavioral biases have been uncovered. It is therefore impossible for a single individual to consider all possibilities of how behavioral factors can be utilized – instead, we believe that the best ideas can be provided by a large crowd. The goal of Nudge Crowd is to gather the great minds of people who are enthusiastic about behavioral insights and offer their expertise to companies, NGOs, and public organizations. In exchange for their effort, crowd members are offered fame, fun and financial rewards for the best ideas by our problem sponsors.

We are participating in the entrepreneurial day because we are looking for people to help us build an engaged community with people enthusiastic about how to use insights from behavioral science. We would, therefore, like you to meet Priscilla who has founded our first chapter outside Europe in Sydney.


Why are you fascinated with behavioral science?

I have been studying economics for almost a decade now, and while I have a great passion for it, I have always felt disenchanted with the neoliberal model. I have seen firsthand how free markets exacerbate inequality, and how irrationally people behave in spite of even the best predictions of the great neoclassical economists. When I discovered behavioral economics by chance one day in a secondhand bookstore, it was like everything fell into place for me. Behavioral economics has renewed my excitement for the field and I believe it will help us to shape the world around us and produce better outcomes for those that the neoliberal model has left behind, as it has already begun to do so. In particular, I am interested in the vital role that behavioral science has had and will continue to have in the sphere of government policy to help people make better decisions and improve the welfare of society as a whole.


Why did you become excited about Nudge Crowd?

The thing that I love most about Nudge Crowd is that it is inclusive and accessible to everyone, whether you are a first year student who is just learning about behavioral science for the first time or someone who has spent their life working in the field. Nudge Crowd is for the movers and the shakers, the creatives among us who have big ideas and dreams, and for those people who want to make the world a better place. And on top of that, it’s fun, it’s challenging, and it’s a great opportunity to meet like minded people across the globe.


What made you become founder of the Sydney Chapter?

I lived and studied in Copenhagen for 6 months which was where I met Stig, the founder of Nudge Crowd. When he expressed to me that there were opportunities to expand Nudge Crowd to Australia, it felt like a no-brainer that I would take it on. I was ready for a new challenge and so excited to be working on a project within a field that I have so much admiration for. The ability to share my love for behavioral economics with other Aussies is what makes this job so worthwhile. Plus, I get to choose my hours and the case studies that we engage with, so it’s really tailored to myself and my team here in Sydney. I’m looking forward to growing my team and expanding into other parts of the country in the future.

Meet Nudge Crowd at CBS Entrepreneurial Day to hear more about joining the community! 



As an entrepreneur, your life is one of never-ending decisions. Is that new person the right fit for your company? Should you invest in this area of product development? Is that the right customer niche to go for?

These complex judgements involve numerous intersecting factors that change over time. Psychologists typically categorise decision-making into two modes: logically overlooking a set of options and using reason to make decisions, or, simply using your intuition to respond – following your gut.

Whilst the concept of “trusting your gut” is nothing new, the scientific community is adding research depth to this declaration.

Scientists have established that we all have a “second brain” in our gut. This enteric nervous system (ENS), is essentially a network of approximately half a million nerve cells and neurons – roughly the amount found in an adult cat’s brain – that line our gut walls1. Along with controlling our gastrointestinal (GI) system, regulating our appetite and metabolism, our second brain is also critical for various mental processes, such as learning, memory and mood. For instance, gut bacteria are responsible for up to 95 percent of the body’s supply of serotonin, which is known for regulating feelings of happiness2.

Our second brain even appears to influence our state of mind in more obscure ways: a sense of “butterflies” in the stomach – in actuality the physiological signalling the gut plays as part of a stress response – is merely one example of how our emotions appear to be orchestrated by the nerves in our gut. This intimate communication between the gut and brain is what people refer to when they describe their “gut feelings.” Our intuitive knowledge is a result of this close relationship between our emotions and the sensations in our GI tract, and it goes both ways: overeating or excessive intake of fatty foods can change your gut in a way that affects your mental state, meanwhile, the knots in your stomach that occur when you get nervous arise because your mental state is affecting your gut. 

What does this mean for you? Well, as far as gut feelings go, and as this adage continues to gain scientifically sound support, we’re moving beyond guesswork. By becoming in tune to how our gut functions, we can affect all areas of our lives – including our decision-making abilities. This means enhancing our lifestyle in a way that supports our gut health, whilst, at the same time, managing our overall emotions and stress levels to ensure this bidirectional relationship flourishes.

At GUTXY, we’re working to enhance everyone’s gut health, to improve all aspects of their daily experience. We believe trusting your gut means honoring it by honing in to your daily habits, to ensure your mind-body connection is as healthy as can be.

To learn more about how your gut affects your overall health, or to sign-up for updates for when you can test your gut, please email us at   

By Sofia Popov


  • Furness JB. The enteric nervous system and neurogastroenterology. Nat Rev Gastroenterol Hepatol. 2012;9: 286–294. pmid:22392290
  • Jessica M. Yano et al., Indigenous Bacteria from the Gut Microbiota Regulate Host Serotonin Biosynthesis. Cell, 161 (2015), pp. 264-276.



From February 27th until 3rd of March anyone interested had a chance to take part of Copenhagen Social Media Week, where speakers, marketers, social media experts and other influencers had a chance to talk about their experience, tactics and what makes social media great.

Our team joined a couple of lectures and we live-streamed some that we thought would be relevant to our start-ups and entrepreneurs.

We joined Chris “Kubby” Kubbernus in Huset KBH to hear out his 100 tips and tricks about social media and different platforms. From what we learned from him, is that consistency is key and you really need to know what you’re doing but don’t forget to have fun! It’s called social media for a reason ;)!

His suggestions to stay active and relevant on social media?

  • Post 3-4 times a day but keep it on high quality and don’t lose your focus
  • Max out your hashtags to get more engagement from relevant communities
  • No click baits! Seriously, guys, this is the one that takes away your reliability!
  • Wake-lunch-bed – this is the time when users are most active, so plan accordingly ;)!
  • Use your Instagram & Snapchat story a lot! You want your name to be seen all the time
  • Understand, that you can’t reach all your audience at once that is why he suggests posting several times a day
  • FaceBook groups are better than business pages. WOLT is a great example of giving people a little “VIP” feeling for having a closed group for most active users 😉
  • Content – how your page looks and what you post are they key elements of growing a following
  • Shoutout for shoutout – This might be obvious, but don’t be afraid to pay people to shout out your business’ name or your Instagram page
  • Give people value then and there! People nowadays have really short attention span, so you need to take maximum out of their attention
  • Giveaways, games, contests People love free stuff, so once in a while host a game where you make people engage with your page
  • Seek engagement, not just likes and followers This one is really important as you want your people to engage with your service or brand, not just like your page and forget about it!
  • Analyse everything Whatever you do on social media, always follow up on analysing the results, so you know what to do better next time, what works, what doesn’t work, reactions, engagement… Everything, really!


Happy socialising with your customers! 😉