The story behind Packitup!


We went through all the classic stages of a start-up, from proof of idea trough proof of concept to proof of business, constantly looking for all sorts of constructive criticism and input.

To make it short and precise, Packitup is a mobile application to find travel buddies all around the globe. But let’s skip the elevator pitch, concept descriptions and technical stuff for now and go back a little bit.

Say hi to Amalie and Max, who in late 2015 got together for the first time to talk about an app where you could get together with other travellers, find travel buddies and discover new places, basically our own idea of a travel app. Both of us are enthusiastic travellers with a knack for techy stuff, so why not combine the two and see if there is interest in a(nother) travel app? We wanted to do things differently though.

The rough, really rough, concept originated sometime in 2014, somewhere in the middle of Texas, where I was crossing the desert for days. Our car always half empty and without proper planning of what could be done out there, we were a little lost. Over the following year, I tried to come up with a plan of how to design a travel app that gets rid of that problem. Basically, meet other travellers and see awesome places. Anywhere in the world.

This is where Amalie comes in, the person who we have to thank that we all can download PackitUp today on our phones. We spent a long time taking the concept apart, dismissing things that just didn’t make sense and improving the idea until she made a deal with the travel gods and got granted a lot of app code (I’m guessing this is how app development works, no clue, go ask her).

We went through all the classic stages of a start-up, from proof of idea trough proof of concept to proof of business, constantly looking for all sorts of constructive criticism and input.

PackitUp has since been part of several incubators and start-up centres in Copenhagen, constantly improving, developing, networking and trying to deliver a travel app, which we, the users, can enjoy and actually use for improving our travel experience.

The motivation to do this comes from the desire to really create something that all of us can use to improve our travels. We want to deliver the best app possible to the users (where we include ourselves) and challenge ourselves to come up with innovative ways of doing that.

Now, if you’ve downloaded PackitUp on either iOS or Android you will see that it is all based on a map where you see trips. This is backed up by traveller profiles and a chat. The PackitUp community is already over 3,700 users going on over 1,000 trips strong! Feel free to join us on Android or iOS.

Stay cheeky!

Follow Packitup on Social Media!



It’s Wednesday, it’s International Women’s Day and that means it’s time to get to know another great start-up: meet Pietto and a powerful woman behind it – Charlotte!

Charlotte and her team are working hard to create an amazing product that you simply put in your shoes after wearing them and it will easily and effectively remove all unwanted smells.

No more smelly shoes?  We’re in!

So, we asked some questions & Charlotte replied.

What thrives you?

The joy and the challenge of building something out of nothing – to create a product that doesn’t yet exist and to build a company and a brand around it – is so thrilling and exciting. I have been interested in and fascinated by entrepreneurship for years now and to finally have gotten a great idea for a product that is currently missing from the market is just amazing.

How do you keep yourself motivated and face challenges? 

Self-motivation is always difficult – especially as a solo-entrepreneur. The joy of finally having found a meaningful work life can only do so much. I have been very fortunate to have access to an office from Day 1; first at AKA Startup and now at CSE. Having a place to go to work every day and to work amongst like-minded and passionate people have definitely been alfa omega in my own day-to-day motivation. I have also found that having a great support system is key to the rough and challenging times. Talking to my advisory board, mastermind group or just my fellow startup colleagues always helps to make a problem suddenly seem manageable.

If you had to start all over again, would you do it? 

Absolutely!!! It would be a much smoother journey, though, as I have learned so much since I started but yes, I would do it again. In a heartbeat.

Are you crazy enough to think you can change the world?

(laughing) I am. Some entrepreneurs go out and try to solve the great problems of present-day society and I applaud for them – but I believe that you can also make a big difference in the world by improving the small aspects of people’s lives. By making a product that simply and effectively removes all bad smells from footwear, Pietto is able to solve a problem that is both practical and emotional for many people. If I can help someone achieve a greater sense of ease and joy in their daily life by removing an annoying – and in many cases embarrassing problem, then I’ll consider it a job well done.

We’re super proud of Charlotte & Pietto for coming such a long way already and having goals in mind so smash! If you feel like you would like to support Charlotte, just drop her an email:



If event organising and ticketing are your passions, you might want to meet our cool start up BilletFix, that founded a heavenly solution for all (student) event organisers nightmare – ticketing. Mads from BilletFix told us why they do what they do and how the road has been.

As Mads explains,

“A lot of students put a huge amount of work into creating events for their fellow students – and they even do it voluntarily! BilletFix’ mission is to assist these organisers by providing a stupidly easy and inexpensive online ticketing service so they spend less energy on administration and more time on creating awesome events. “

The best part of the system is the simplicity – it takes only a minute to start selling tickets and it does not matter which platform your event takes place. As you cannot sell tickets on FaceBook or through e-mail, you can just provide the BilletFix link to your event and it is done. The best part? If you’re an organiser, it is totally free of charge for you. The attendee can use their credit card of MobilePay to purchase a ticket.

Hitting milestones is essential for start-ups and businesses, and BilletFix is no different.
“We have sold over 10.000 tickets through BilletFix and have handled over one million in organisers ticket revenues. It’s kind of exciting and scary at the same time being responsible for that amount of money for other people. Besides we last week received a micro-grant from Fonden for Entreprenørskab on 45,000 DKK.”
So, back to basics.

We want to hear what thrives you to do what you’re doing?

“There’s not such one answer to that. It’s a great mix of building a company yourself with a fantastic team, all the inspiring people I meet, the skill set I achieve, the responsibility, and so on. It thrives me when I receive emails from customers saying that they loved the product and the service and they have already recommended BilletFix to other organisers. “

How do you keep yourself motivated and face challenges?
” First of all the amazing people on the team motivates me. What we already have and going to build is something only we can execute, and I’m feeling lucky with our small and talented team. Besides, I know we’re making a lot of people’s life much easier through the product. Long nights, hair ripped out of the head out of frustration, and an overdose of caffeine is totally worth it.”

If you had to start all over again, would you do it?
If we had to start all over again, I would find our third partner sooner. We have a tech-heavy product, and the third partner could have accelerated the processes a lot.

What about changing the world? Do you think you’re crazy enough?
Yes! Within our little niche, the world will be a better place after we have set our footprints.

Mads also shared some entrepreneurial advice to all the newcomers:

“Have an idea? DON’T just build the product right away. Ask a lot of people you don’t know. Even try to sell it before having the product! It doesn’t cost you anything but sometimes you would have spent on Netflix. What if that goes well? Can you pull the trigger starting a company? Yes, you can, and yes it’s scary running a company. But it’s exciting, and you can handle it! And yes, you don’t earn that much money. But the experiences will totally be worth it! And no, I’m not just saying it because I’ve spent 1,5 years running a startup. I could have quit a lot of times and get a regular student job.

And most of all, be patient. Success won’t come overnight.”

Inspiring! We are happy to read about the overcome struggles and shared happiness of our start-ups, as it is keeping us motivated! As every entrepreneur has felt, the journey has its ups and downs, but the little achievements mean so much. That is the beauty of entrepreneurship.

Read more about Billetfix and their cool concept on their website!



If you’re planning a trip where you would like to meet new interesting people, you might want to get to know our start-up called PackItUp! 

As Amalie from the company explains:

Inspired by our own worldwide travels, we are determined to create a quality social network for explorers. Our vision is to make it easier to find interesting trips and meet like-minded people – ideal for travellers, backpackers and locals. We bring them together through their own trips on a map-based interface, so they can find travellers around them or wherever they plan to go.

So PackItUp is developing a travel app to assist people in connecting with other travellers while exploring new places.

Their recent big milestone? Developing and publishing Android version of PackItUp app this fall!

Excited to read more?

What thrives you to do what you’re doing?

We are very motivated by the vision we have for the app and the idea of having it realized. The fact that we really feel it will add value to our users’ (and our own) lives makes it easy to put in the time and effort it takes.

How do you keep yourself motivated and face challenges?

Whenever we hit a bump in the road our approach is always to try and look at it from all perspectives and in union come up with the best solution. Specifically, we find that a good old pro’s and con’s list will solve most dilemmas. But the collaboration between us is really what is key for us in this process

If you had to start all over again, would you do it?

Yes. No doubt. First, we both just find the work and making something new and useful really fun. Furthermore, we have now put in so much time and effort that the thought of it being a waste is just not an option.

Are you crazy enough to think you can change the world? 

The simple answer to this is also yes 🙂 we definitely see a world where people no longer have to spend hours browsing travel sites on Facebook etc., but can simply look up their destination in our app and find likeminded people going there. To us, it will change the way people travel.


We’re so glad there is another great app coming our way of making travelling easier! And we can’t be more proud of how the team is working so hard!

If you wish to contact them is happy to answer all your questions!