I would like to share with you here the fundamentals of attracting the right people around your venture. Not only members or employees, but also talent in general: customers, relations’ partners, advisors, ambassadors, mentors etc. The following information is based on my experience with managing Student Talks.

Keep note. Attracting talent does not solely focus on finding the right people to work for your company. It’s about creating a business that attracts influencers, expertise, and value. That creates opportunities that will make your company skyrocket! In this post I’ll refer to these people as “talent”.

I’m first going to tell you what we do at Student Talks. This will hopefully inspire you to find the value-propositions that your brand can offer. The mindset at Student Talks has always revolved around talent. If we weren’t able to find and attract extraordinary students we wouldn’t have any inspiring events!

Win over… with value

First things first. Who are you looking for? Do you want to create a community of professionals and specialists, is your target customer influencers or do you want a new partner on board with a specific skillset? Every case is different, but what all cases have in common is that you need to figure out a personalised value proposition to each of your target groups..

Let me break it down in simple steps. This is what we offer to our speakers and team members:

For our speakers

  • a curious crowd that wants to listen and discuss their passion
  •  the chance to inspire & develop their personal brand
  •  public speaking coaching, to intensify their message
  • access to the network of all other speakers around the world (coming soon)

“Luckily” the core of our organisation is based on finding talented students. I say lucky because it has been the backbone of our progress, and it has opened up opportunities that we didn’t see coming. I’m certain that you can create a similar model to any start-up – just gotta be a little creative.

For our ambassadors (organisers at local universities)

  • network full of driven students all over the world (Student Talks members &speakers)
  • the chance to impact the world, only having to put effort on the things that matter
  •  resources that make their events more interactive than anything they’ve done before
  • the perfect excuse for networking with people they wouldn’t normally interact with
  • a channel that will give them more exposure than the audience itself

We have also defined our value offers to our partners, sponsors, team members, mentors and audience. Once you have found your value propositions, it’s time for action.

Keep your karma points on the + side

In any relationship you always want to stay on the plus side, which simply translates to: you should always give more than you take. Give, give, give! I can’t emphasise this enough. Give! (Had to say it again…) If you start thinking this way, your karma points will compound and opportunities will come running.

Remember. People don’t expect anything from strangers, especially not something that will give them a personal gain in return. Most people are only interested in themselves. This is not news – we always like talking about ourselves and our passions. That is why before you present someone with an opportunity – get to know them, listen, and contribute to the conversation. Don’t just ‘empty listen’. That’s why personalised value proposition is key. And it doesn’t mean that every offer is different.

However, depending on the type of person a potential speaker is, the value proposition may change slightly for example by putting emphasis on certain aspects. And you can always (to some extent) customise your offer to create a win-win situation.

Where to go?

So where do we find these A-players? We find them in places they like to go. Groundbreaking!! We find them at technology conferences, inspiring events, incubators, co-working spaces, and through our own network. Obviously, it depends on the target and their interests. And the bigger our network grows, the easier it becomes to find new people to join.

Let’s spend some time on networking. To be honest, it is my favourite part. And I know that some of you hate networking, so here’s my advice to you: before Student Talks, I just wanted to go out there and meet as many inspiring people as possible. But I found it hard to gain attention. Most people are not interested in hearing about you or the company you’re founding unless there is a personal gain for them (this is certainly not always true, but if you set your mind to this mindset it will help you a lot). So what can be done about it? At a conference I would go up to a person that seemed well-connected. I’d ask if he/she knows anyone who made an impression on them at this event, because I wanted to meet talented and extraordinary people. I would then ask for an introduction or walk up myself, and present them with my value proposition.

Anything else you need to know? Start small and focus on the quality. As soon as you get talent on board, more talent will automatically follow.

As a final thought I want to mention luck. Beforehand, when I was planning or making a strategy I never calculated for luck – and by luck I mean meeting the right person with the right set of skills, in the right place in his/her life, where we can help each other. But now I don’t worry in the same way about recruiting the right people. If you create value in your network, then it kinda just happens – we create our own luck.

Are you looking forward to meeting your next talent? 😉



‘Success is the accomplishment of an aim or a purpose.’ This is probably the most common definition of success you will find if you look it up.

But what is the aim or the purpose we are looking for our whole life in order to feel successful? For some people it is to earn a fortune, for other people it is just to have a stable job and a family. Other people want to travel around the world or create value for others.

Usually, we plan our career milestones in advance. It is required of us to finish a higher education in order to get a stable well-paid job, and sustain ourselves in the future. That’s probably the reason why most of the time our aim and purpose is to be the best in our studies – so that we will be able to compete on the job market. However, not all of us are made for getting the best grades in our studies.

Being through that process on my own, I know that if we are not finishing our studies with high grades, very often we start to feel bad and not successful. Because our GPA is something that, in our view, would lead us to success. So if we don’t achieve it, we feel like a failure. But honestly – this is not everybody’s path.

In order to find your aim and purpose, you need to create your own way and not follow one that somebody else has created for you.

But how do you create your own way? And where do you start?

Finding your way, and thus success, is not going to be achieved by sitting in a library and just studying. You need to go out of your comfort zone. I will give you an example that’s close to my heart – Student Talks. This organisation gives you the opportunity to speak up and show your potential, if you want to share your story, opinion, or advice. Public speaking helps you to create and hone a specific skillset early in your career, and do something completely different from your course mates. Learning public speaking means learning how to engage your audience, and inspire them. And maybe, just maybe, you’ll find people who share your opinion and start to follow you.

And if public speaking is not your way – it’s ok. Just remember: no matter what you are doing to find success, do something different and never settle down. Challenge yourself, and you’ll be surprised of what you are capable of. Now go forth and conquer.



Student Talks is a non-profit student organization, with the overall goal of unlocking the potential of our generation through inspiration. But how do we do that?


We find the brightest minds of our generation, and we put them on stage. Our audience can share their thoughts in real-time using our custom-made app – Reflections. Our events bring value to the audience by giving voice to the most influential students and sparking conversation on the hottest topics. We have 4 international events confirmed by the end of 2017. Can’t wait!


Do you have an idea, but you don’t do well on stage? Don’t worry, the solution is here! Student Talks: Academy is the key you need to become a public speaker. Short videos with carefully selected content, combined with tested exercises, result in a comprehensive course that you simply can’t miss.


Our magazine aims to become the megaphone for all those inspiring students we can’t meet directly. We want to grow and continue the conversation beyond our events, and give a podium to those who draw their power from the written word. STRIVE is the place where great minds of our generation meet and discuss, a place where the writers interact with a global audience. Our magazine offers solid, thought-out information, backed with data and sprinkled with personal experience. Care to join the conversation?

EVENT KIT (in progress)

Since our international expansion our goal of entertaining some, and inspiring few has come to fruition. We feel so happy, and so humble, to have met different people willing to bring Student Talks’ vision to their country. Event Kit was made especially for them. It’s a platform containing all the guidelines, hacks, and tips needed to organise a Student Talks event from scratch.