I connect marketing with finance: producing commercial growth at scale by optimizing marketing investments.
This work is fascinating, cutting-edge, and very powerful. And particularly useful for startups looking to scale up.
I became a CBS alum (MSc) in 2003 and a Wharton alum (GMP) in 2018. Via key management roles in international online gaming companies, I have covered marketing strategy, customer acquisition, global CRM operations, marketing analytics/research, financial modeling, and business development.
I have been closely involved with a growing bottom-line performance for 21 brands across 15 markets, cumulatively allocating +700M EUR in marketing investments, generating at least 5x returns.